Automobili Lamborghini S.p.A. has been in existence since 1963. Founded by Ferruccio Lamborghini, a new biopic titled Lamborghini – the Legend will be produced by the Ambi Group to chronicle the life and times of the Italian industrialist from even before his time manufacturing high-end luxury sports cars.
The film will trace the career path of Lamborghini (born April 28, 1916) from his early days making agricultural tractors (Lamborghini Trattori), to the manufacturing of military equipment in World War Two, and finally the foundation of his sports car company in 1963. Ferruccio passed away on February 20, 1993.
Before his demise, Automobili Lamborghini S.p.A. saw several ownership changes, with the first resulting from 1973 worldwide financial downturn and the oil crisis, that drove the company into bankruptcy in 1978.
American company Chrysler took control of Lamborghini in 1987 and sold it to Malaysian investment group Mycom Setdco and Indonesian group V’Power Corporation in 1994. The company was then sold to the Volkswagen Group where it was placed under the control of the group’s Audi division in 1998.
Since it existed, the company has produced some of the world’s greatest sports cars, including the iconic Miura in 1966, the Countach in 1974, the well-known Diablo (1990). The Murcielago was the first model that emerged from the company in 2001 after its acquisition by VW AG. This was followed by the Gallardo, the company’s best-selling model from 2003 to 2013.
Next came the present Aventador and Huracan. The company also had a go in making limited-run models that included the stealthy Reventon, lightweight Sesto Elemento, Veneno and the Egoista. Lamborghini has even produced an SUV before in the form of the LM002, so the upcoming Urus certainly has a bit of heritage to go with it.
Of course, one of the driving factors behind Ferruccio Lamborghini’s passion to produce sports car was his “rivalry” with fellow Italian business Enzo Ferrari, who will also receive his own biopic, with Christian Bale tipped as the film’s lead actor. Whether we’ll witness any of this “rivalry” in the final cut of the film, we’ll have to wait and see.
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No wonder they call it the eternal rivalry between Lamborghini and Ferrari. Even in death they still want to one-up each other.