Following its official announcement that it would discontinue the seventh-generation Rolls-Royce Phantom this year, Rolls-Royce’s CEO confirmed to ArabGT.com that it will be producing two new special editions of the model as a farewell to the Phantom Coupe and Drophead Coupe.
The two body styles will be permanently put to rest come November this year, with CEO Torsten Mueller-Oetvoes confirming that the eight-gen Phantom will only be offered as a sedan. The two special editions will be positioned as part of the Phantom Zenith Collection, with just 50 units planned.
The CEO also confirmed that the eight-gen Phantom, coming in 2018, would be built on the company’s new space-frame aluminium architecture. The Rolls-Royce Cullinan SUV/crossover was confirmed to debut after the new Phantom, expectedly in 2018 as well.
As reported yesterday, Rolls-Royce will debut its first-ever concept model this year called the Rolls-Royce Grand Sanctuary. As part of the BMW Group’s four Vision Vehicles planned, the concept is expected to preview the pinnacle of Rolls-Royce luxury, as well as provide cues about the brand’s future models.
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Since Phantom sedan is the ultimate symbol of status and fame, it can be sold with higher profit margin; and the rich and famous will still purchase; the extra profit margin, to them, is just a few extra pennys.