Lamborghini Kuala Lumpur unveils its revamped Glenmarie 3S centre, featuring automaker’s new CI

Lamborghini Kuala Lumpur has unveiled its newly refurbished Glenmarie showroom, which now incorporates the automaker’s revamped corporate design identity. The new showroom exterior features an illuminated Lamborghini shield on a black background, while the interior scheme has also been reworked, with a brighter, cleaner presentation characterised by polygons, sharp forms and raw surfaces.

The showroom floor also features a client lounge that includes a car configuration system to guide the customers through specifying their Lamborghini as well as product and Ad Personam displays that provide samples of exterior and interior finishes. This allows customers to physically touch and play around with colour and material combinations.

The service area of the 12,494 sq ft 3S facility has also been updated to cater for the expected increase in servicing volume that the Urus SUV will inevitably bring. The area features seven service bays, including one equipped with a specific hydraulic lift to cater for the Urus.

“Endowed with the support of Lamborghini owners and enthusiasts, the new refurbished showroom simply reflects our confidence in Lamborghini’s business here, especially now with the expanded model line-up and increase in sales with the recent launch of the new super SUV,” said Lamborghini Kuala Lumpur CEO Marcus Chye. Present at the relaunch of the showroom was Automobili Lamborghini Asia Pacific CEO Matteo Ortenzi.

There has been no shortage of response for the Urus, which was launched in Malaysia in March. The company has received around 60 bookings for the SUV, and the waiting list for one is now around a year, according to Chye.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • mooties on Sep 14, 2018 at 12:01 pm

    Can someone please explain what is a CI?

    Like or Dislike: Thumb up 3 Thumb down 0
    • seancorr (Member) on Sep 14, 2018 at 12:25 pm

      Corporate Image/Identity. It’s what differentiates your brand from the rest.

      Like or Dislike: Thumb up 2 Thumb down 0
    • Typist or Driver on Sep 14, 2018 at 12:34 pm

      Google Corporate Identity

      Like or Dislike: Thumb up 0 Thumb down 0
    • ToyMachine on Sep 14, 2018 at 12:37 pm

      CI is Corporate Image

      Like or Dislike: Thumb up 0 Thumb down 0
    • Christopher on Sep 14, 2018 at 1:32 pm

      CI = Corporate Identity

      Like or Dislike: Thumb up 1 Thumb down 0
    • Ah Kow on Sep 14, 2018 at 1:59 pm

      Corporat Imej sat

      Like or Dislike: Thumb up 1 Thumb down 0
      • Pilihanraya Kalah Teruk on Sep 14, 2018 at 4:23 pm

        Last year Lamborghini salesman told me got people come and pay by cash. At first I thought it was cash meaning without loan.

        But he told me they come in guni sacks and pay RM2 million in cash for their car.

        I got shocked. Well, that was last year. This year onwards, such things won’t happen

        Like or Dislike: Thumb up 18 Thumb down 2
        • Yang malas on Sep 14, 2018 at 5:00 pm

          Common practice here, VIP fly private jets cash in hand carry luggage. many handbags

          Like or Dislike: Thumb up 27 Thumb down 0
  • Wow that service area is beautiful. I’d love to work there.

    Like or Dislike: Thumb up 0 Thumb down 1
  • seancorr (Member) on Sep 14, 2018 at 12:22 pm

    So they finally revamped that old showroom cum SC. Now it will stand out even more than the old Porsche showroom haha. Quite surprised to see many orders for the Urus when it’s going to cost well above 2mil here. Rock solid economy or….

    Like or Dislike: Thumb up 0 Thumb down 0
  • thepolygon on Sep 14, 2018 at 1:11 pm

    Oh can see genuine lambo merchandise there.

    Like or Dislike: Thumb up 0 Thumb down 1
  • Mejoh on Sep 14, 2018 at 1:58 pm

    Competitive Inteligence.. Myb u can google it

    Like or Dislike: Thumb up 0 Thumb down 1
  • panjang on Sep 14, 2018 at 5:57 pm

    Wow…except for the nako window and industrial fan…maybe they decide to keep that to have the industrial feel which remind them they were at one time making tractors.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Strictly reserved for the Underworld mafias, loansharks and generally people with rich families. True la. Come on.
    While the rest of the citizens use public transport, GRAB or kapcai.

    Like or Dislike: Thumb up 5 Thumb down 0
    • Paranoid After Spirituality on Sep 16, 2018 at 1:26 am

      Well indeed a favorite showing off car brand for mlm money gamers

      Like or Dislike: Thumb up 2 Thumb down 0
  • Bernard on Sep 15, 2018 at 6:39 pm

    In Bolehland dangerous to own a super car as many criminals will come after them.

    Also many waiting to damage your car as they drive normal cars.

    Like or Dislike: Thumb up 1 Thumb down 0
 

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