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Ssangyong seals long term Russian CKD deal in the midst of a sale process

The future of Ssangyong, Korea’s smallest car manufacturer known here as the maker of the Rexton, is not sorted yet as the company is up for sale under a court-led restructuring process. Six potential suitors, which includes Renault and India’s Mahindra & Mahindra, are waiting for the $500 million deal to go through. But that hasn’t stopped the company from sealing big deals abroad.

SsangYong Motors announced on Tuesday that they will be supplying Russian company Sollers with 156,100 knocked down kits in a CKD export deal right through to 2017, starting with 16,700 units next year. The arrivals will be assembled in Sollers’ factory in Vladivostok. It was not mentioned what model or models the figure included.

Sollers is a Russian company which also assembles Russian UAZ off-roaders, Fiat and Isuzu vehicles. The company pumps out about 300,000 automobiles a year and has an annual turnover that exceeds $2.48 billion.

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Mahindra and Renault compete to buy stake in bankrupt Ssangyong

Indian conglomerate Mahindra & Mahindra have announced their interest in taking over the now bankrupt Korean car maker Ssangyong. But that’s not all, they are facing competition from their Indian market partners Renault in the bid.

M&M and Renault have history together as they used to be partners in the production of the Logan series cars in India. Nissan came in later on in a threeway deal. But in 2008, Mahindra exited the venture and bought up Renault’s stake in Logan JV. Due to problems within the two companies sales of Logan suffered dramatically.

Other bidders in the mix include Ruia Group, the owners of Dunlop India, Korean aluminium producer SM Group, private equity fund Seoul Investment and a company that makes Daewoo buses. The Ruia Group as confident about their chances, as they feel that they have the expertise in turning ‘sick’ companies around. They have identified value in the business thus have put in a bid for the same.

Estimates from the South Korean media have stated that the bids put in place were somewhere in between $300 to $500 million. Clearly both Renault and Mahindra see some ‘value’ (as the Ruia Group put it) in Ssangyong. Mahindra that dominates the Indian SUV market, is planning to launch its own brand in the US, thus modern (some Mercedes-Benz derived) SUV technology such that used in the Rexton and Kyron would come in handy.

Mahindra is currently filling up it’s portfolio with a variety of buyouts which include the recent purchase of REVA electric. REVA previously had dealings with GM in the production of an electric car, but pulled out close to the time Mahindra announced its buyout of the EV producing company.

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Ssangyong 3-year plan finally gets approval

Ssangyong C200 Concept
Ssangyong C200 Concept

Not all hope is lost for SUV-focused Korean brand Ssangyong, whose future was in limbo thus far, having being ‘abandoned’ by its owner SAIC and such. It went into bankruptcy protection in February. It would be a shame for them to go down right now, having produced a rather interesting looking compact SUV concept recently.

The South Korean courts today finally approved Ssangyong’s revival plans – a 3 year program designed to increase competitiveness, return to profitability and triple revenues over their financial results this year. The courts said the revival plan proved to be more worthwhile than a liquidation, and now Ssangyong can finally seek new investments and financing to carry out this new revival plan.

Ssangyong C200 Rear

“With supporters outnumbering opponents, we decided top give the green light to the plan to protect the interests of the majority. We also took into consideration the possible negative impact on the society and subcontractors if the self-rescue plan was rejected,” said Judge Ko Young-han. SsangYong had secured a majority number of votes for the plan from shareholders, bondholders and domestic creditors.

The plan includes a write-off of 80 per cent of the shares held by SAIC which will reduce its stake from 51 per cent to 11.2 per cent, and a conversion of 393 billion won of debt into new shares. Other shareholders will see their holdings written down at 3-to-1 initially, with a further write-down for all shareholders in January.

Don’t underestimate the Koreans – if Ssangyong can pull off the same amazing trick that Hyundai-Kia have done with both their brands, we’ll may soon be amazed at model after model churned out by a new “Korean Land Rover”.

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Ssangyong C200 Aero and C200 Eco Concepts

Ssangyong C200 Concept

The theme for news on this blog today is obviously SUVs. This is the new Ssangyong C200 Aero and Eco concepts, I think you can guess which is Aero and which is Eco, just look at the more “Eco” colour for the Eco. Ssangyong calls this Audi-like machine tyled by Giugiaro ItalDesign a “CUV” or Compact Urban Vehicle when in reality it’s a compact SUV, but if BMW can call their X6 a coupe I suppose anything goes.

The new CUV has a 2,650mm wheelbase and a length of 4,400mm, which is actually smaller than the BMW X3. It’s more of the length of the short wheelbase latest generation RAV4 with the wheelbase of the long wheelbase RAV4.

The Ssangyong C200 Aero uses a turbocharged 1.8 litre engine while the C200 Eco uses a 2.0 litre turbodiesel. Both are mated to a 6-speed automatic by default but Ssangyong says they will also make available a manual for those who prefer to do their own cog-shifting.

More shots after the jump including one of the interior.
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Ssangyong C200 Eco Concept

Ssangyong C200 Eco Concept

Ssangyong is in dire straits and is currently under court receivership, but while its financial books get sorted out the show must go on, the Seoul Motor Show that is, and the company will be exhibiting the Ssangyong C200 Eco Concept there.

The C200 is a SUV similiar in size to the Tiguan, RAV4, CR-V and Qashqai and uses Ssangyong’s first monocoque chassis for an SUV. Under its hood is the same 175 horsepower 2.0 litre turbodiesel engine as the first C200 and this is mated to a 6-speed automatic. Ssangyong has also used alot of aluminium in its supension components to help reduce weight. They intend to give the C200 an European feel when it comes to ride and handling.

Also set to be released at the show is a hybrid turbodiesel Kyron, combining Ssangyong’s turbodiesel engine with a Torque Split Deevice which combines or cuts off power with an electric motor. Ssangyong says tests have shown that fuel efficiency can be improved by 25%, while emissions can drop by 10% for nitrogen oxide and 15% for particulates.

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Ssangyong may face liquidation without aid!

Ssangyong C200 Concept
The pretty decent-looking Ssangyong C200 Concept may not see the light of day if things go the way they are

The first manufacturer to hit the dust in this depressing economy could be Chinese-owned South Korean manufacturer Ssangyong. There is a whole list of problems right now happening with the company, which makes trucks and SUVs based on Mercedes-Benz technology, such as the Ssangyong Actyon SUT.

First of all, a huge amount of debt is goin to mature early this year, and Ssangyong needs a cash injection from its Chinese parent SAIC to be able to settle these debts. Things aren’t going that well for Ssangyong financially, as it recently posted its 4th consecutive quarterly loss of US$21 million.

But before SAIC injects any cash into Ssangyong, it wants to make sure the cash will be well-spelt. Ssangyong must restructe its worker union and lower labour costs, which as usual is rejecting any changes, just like their overpaid counterparts in Detroit. Understandable of course, who would want to be paid less in this already tough times, but it’s better to have a job that pays less than no job at all?

The workers union are also asking for the Chinese executives in Ssangyong to resign, obviously oblivious to the fact that a Chinese company owns them. SAIC is obviously not very happy about all of this at all, and there is talk that it may just pull out of Ssangyong and let it sink. Ssangyong has also tried to get aid from the South Korean government, but all it got was a response from the Ministery of Knowledge Economy that the government “is not planning direct financial support” for Ssangyong.

Rather than go into bankruptcy for debt restructuring, an unnamed official from the Korea Development Bank says that it would liquidate the company instead, but no firm decision has been made on this matter.

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Project Kahn Ssangyong Rexton R-Line

Ssangyong Rexton R-Line

You’ve seen the new Cosworth Range Rover Sports, now here’s something else by Azfal Kahn. Based on the Rexton 270 SPR, the Project Kahn Ssangyong Rexton R-Line features 22 inch Kahn Design RST alloy wheels, lowered springs, and a Kahn Design sports exhaust. On the interior you get a combination leather interior using black nappa leather and soft Alcantara, complete with red stitching. A rear spoiler is optional.

The equipment is the same as the 270 SPR, featuring automatic climate control, ESP stability control, active rollover protection, hill descent control, ABS brakes, automatic headlamps, rain sensing wipers, front and side airbags, electric folding door mirrors and heated seats. The audio system has been removed as it seems their target customer market would most likely want to install their own insanely pimped up sound system – think of multiple subwoofers in specially designed enclosures at the rear.

The 2.7 litre turbodiesel engine under the hood puts out 186 PS and 402Nm of torque from 2,400rpm, mated to a Mercedes-Benz T-Tronic 5-speed auto. The Ssangyong Rexton R-Line comes with a 3-year warranty and 3 years European roadside assistance. Look after the jump for a few more shots of the R-Line Rexton.
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Ssangyong C200 Concept previews new Ssangyong design language

Ssangyong C200

You may not recognise the car you see above as a Ssangyong. Granted its still in concept form but at the same time it’s still a far cry from the odd things you see coming out of their design studio. Trucks like the Actyon are actually very decent but sadly do not enjoy much sales in Malaysia because of its unorthodox looks.

This will all change from now on, and hopefully it will entice more people to try out the Chinese-owned Korean marque with German hearts. The concept above was styled by Giugaro ItalDesign, and is meant to showcase Ssangyong’s future design language. Giugaro is working on the designs of future Ssangyongs, including a total of 20 new models built on 5 new platforms over the period of 5 years beginning 2009.

The C200 is also the first monocoque Ssangyong, and the first front wheel drive car from the company, although an all-wheel driven version of the production car is also planned. Powering it is a 175 PS inline-4 petrol engine mated to a 6-speed auto.

The new model line-up will still consist primarily of the SUVs and trucks that Ssangyong has traditionally built, but more passenger cars other than the Chairman is in the works. Some of the new Ssangyongs will be based on Rover platforms, which parent company SAIC also owns.

Look after the jump for more angles of the C200 Concept.
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Ssangyong gives Actyon SUT a 6-speed automatic

6-Speed Ssangyong Actyon

Competitive Supreme Sdn Bhd has launched an updated version of the Ssangyong Actyon Sports SUT with a major technical change that should be very welcome – a 6-speed automatic gearbox. This will allow the punchy 2.0 litre XDi 200 XVT engine to stay in its torquey diesel powerband more often, and the cheaper 2.0 litre road tax of RM439.20 will be easier on pockets as well.

The XDi 200 XVT engine is based on Mercedes-Benz technology and features 3rd generation common rail direct injection. It produces 141 PS at 4,000rpm and 310Nm of torque between 1,800rpm and 2,700rpm.

It is mated to a new 6-speed automatic gearbox with Thumbtronic manual shifting control, which allows the user to shift the automatic gearbox gears manually via button controls on the steering wheel. The new 6-speed automatic is sourced from Australian company Drivetrain Systems International. The 4WD system has electronic shift on the fly which allows you to switch from 2-High, 4-High and 4-Low via a dashboard switch.

Other updates to the new Actyon Sports includes a chrome front grille, a Shark Fin style radio antenna, chrome center adjustable air vents, the addition of rear seat belt buckles with storage pockets as well as a driver’s footrest. I noticed that the Actyon was missing the footrest when it was first launched forcing my left foot to rest at a slightly uncomfortable angle, so it is great to hear that Ssangyong and Competitive Supreme has taken feedback from the public into account.

More images of the updated Actyon SUT after the jump.

Related Posts:
Ssangyong Actyon Sports SUT Pick-up Truck Test Drive Review
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Ssangyong to exhibit turbodiesel hybrid at Geneva

Ssangyong Action in the dirt

Ssangyong has announced that the company will be exhibiting a turbodiesel-hybrid concept at the 2008 Geneva Motor Show which will improve efficiency of their existing vehicles by about 30%. No other details has been released, so we’ll just have to wait until Geneva rolls by just next month to find out what the Korean manufacturers have in store for us.

Related Posts:
Ssangyong Actyon Sport Pick-Up Truck Test Drive

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