The Proton Persona be on sale in Proton UK dealerships from the end of March 2008 onwards, and it will be called the Proton GEN-2 Persona in the UK market. There is only one variant sold there, which comes with front and rear power windows, a MP3/CD integrated head unit with 4 speakers, dual SRS airbags, and antilock brakes.
The 5-speed manual version goes for £10,795, while the 4-speed automatic goes for £11,595. The GEN2 hatchback goes for exactly £200 more expensive for both the manual and auto models. There is currently a promotion offering £1,000 off the list price for the GEN-2 Persona.
The UK-bound Persona is likely to come with the new 1.6 litre Campro IAFM engine which made its Malaysian debut in the mid-line GEN2 facelift. Word is that the Malaysian market Persona is also available with IAFM now, evident from Proton taking up advertising in major newspapers, but the PR department has not released an official announcement yet, so let’s wait for that as it would be better for us to have confirmed details on exact pricing, and availability.
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AI-generated Summary ✨
Comments on the Proton Persona’s launch in the UK highlight mixed sentiments. Many express hope that the car will do well and be well received, emphasizing Proton’s efforts to enter the European market and the importance of competitive pricing and features like IAFM and CPS. Some critics doubt Proton’s brand image, build quality, and resale value in the UK, while others believe the car's design and performance could appeal if properly marketed. Several comments compare the Persona to competitors like Ford Focus and Mazda 3, noting that Proton’s success depends on market perception. There’s also discussion about Top Gear’s reviews, with some fans trusting Jeremy Clarkson’s honesty, while others dismiss his opinions. Overall, optimism blends with skepticism regarding Proton’s prospects abroad.