Top Gear, the British motoring based entertainment programme has just revealed their new Reasonably Priced Car – the Kia cee’d. Its function is for the show’s guests to set lap times around TG’s 2.82 km test track. Previous lambs to the slaughter were the Chevrolet Lacetti (Optra to us) and the Suzuki Liana.

The cee’d in question, which is the latest facelifted version featuring Kia’s new corporate grille, is a five-door C-segment hatchback with a 124 hp/153 Nm 1.6-litre engine. The show’s guests never had it this good, as the cee’d is on a different level altogether compared to the Optra and Suzuki.

Top Gear’s mystery ace driver The Stig requested three identical red cee’ds from Kia, which is not at all embarrassed by the selection. “The last time Top Gear paid us any attention I think they tried to build one of our cars out of washing machines – so this is quite a step forward in their understanding of just how Kia has changed over the last six years,” said Kia Motors UK communications director, Stephen Kitson.