Malaysians are truly mad about cars, and this is proven in their online search behavior. According to Google’s 2010 Zeitgeist Malaysia, the term Proton Inspira is the fastest rising search of the year 2010 for Malaysians, which is really amazing considering that the name Proton Inspira was only unveiled to the masses on the 14th of October 2010.

The Google Zeitgeist basically reveals the world’s search patterns annually, and they also publish a country by country report. Along with the fastest rising searches (not exactly the same meaning as the most amount of searches, which could remain constant), every year Google also picks different categories to feature, and this year we have some interesting lists such as “fastest rising movies” and “fastest rising World Cup players”.