If at first you don’t succeed, try again. That seems to be a definite line of thought for Jaguar at the moment – the company is more than merely toying with the idea of developing a D-segment sedan to compete with BMW’s 3 Series and Mercedes-Benz’s C-Class, by the sound of it.
According to a report, the boys at Whitley are considering a small sports car that can also be offered in sedan guise. Adrian Hallmark, the company’s new global brand director, said that Jaguar needed different – and lower priced – models in order to expand its horizons.
The company, he added, was at the beginning of the process, and it would be another four years or so before anything arrives, reiterating that the sports car would be for image and the sedan, for volume.
The company’s previous outing in the segment didn’t take off as expected – the wishy-washy X-Type of a decade ago never caught buyers’ imagination, to put it mildly.
The company states it isn’t going to make the same mistake with the new one, and that if it did venture into the compact executive segment, the offerings should not only be elegant and have great technology, but must have a sense of occasion and position itself above the competition, which is where Jaguar should be, Hallmark said.
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Some said “rich people drove Merc, classy people drove BMW, royalty & powerful figure opt to R.R., those who blur bought Audi whilst cocky person choose Jag..” ..hmmm
so i’m blur la..hahaa..i think its good to say stylish ppl will choose alfa and audi..;)
But currently in Germany Audi is the most popular. Everywhere you see is Audis. As for Merc, it’s only for taxis there. While Beemer losing ground to Audi. As for Jag, they can start thinking of tutup kedai.
Correct me if i’m wrong, this car is the most fuel efficient in the world, proven by Jeremy Clarkson of Top Gear.
diesel la dude
If jag wants to play again in this compact sedan segment please stop making shitty cheap FWD and expect to sell at premium price. Learn from the failure of Cadillac cimarron..or perhaps your failure X type