Honda is slated to officially unveil the production BRIO in Thailand later this month, according to reports. Initial news filtering through had the car set for its world premiere – on March 17 – in India, but it seems that Thailand is where it’s all going to happen first, in this case the Royal Paragon Hall at Siam Paragon in Bangkok on that date.
The A-segment hatch, developed for Asian markets, emerged as a prototype last November at the Thailand International Motor Expo; we were there at its world debut.
The entry-level car is designated as an urban commuter, with easy-to-handle characteristics through a small form (smaller than the Jazz and the City), but with lots of cabin space achieved by highly efficient packaging.
Both Thailand and India will get unique versions to reflect different customer needs in those markets, and the car is set to compete with the likes of the Suzuki Alto, Hyundai i10 and Kia Picanto, among others.
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AI-generated Summary ✨
Comments expressed excitement and anticipation for the Honda Brio, highlighting its efficient 1.2L i-VTEC engine and potential to compete with similar compact cars like Perodua Myvi, Viva, and Proton models. There was optimism that increased competition would lead to better quality and more affordable prices. Some comments criticized previous Honda models for their design and pricing, hoping the Brio would be reasonably priced below RM50-60k. Many users discussed pricing expectations, with estimates around RM45k-RM70k, and anticipated it could have a significant market impact if priced competitively. There was also mention of the local automotive market's protection policies and concerns about the car's design and value proposition. Overall, the comments reflected strong interest and hope for a competitively priced, quality Honda compact here.