Lotus Cars has begun its move into the Chinese market – the company has appointed Lotus China Symphony as the official Lotus Cars distributor for the country.

Beijing-based Lotus China Symphony – or known as Lotus China, if you will – will carry the full range of Lotus models for the Chinese market, these being the Evora, the Elise and the Exige. It has put in an initial order for 100 cars, with the Evora accounting for the majority of these first customer cars, with the remainder being Elise and Exige units.

Lotus China will open its first dealership in the capital in October, followed by dealerships in Shanghai, Chongqing and Guangzhou later in the year. Eight further dealerships are planned for 2012, and plans are underway to prepare for the arrival of the new Lotus models, starting with the Esprit in 2013.

The Lotus badge for cars sold in China includes the addition “NYO” lettering – pronounced like the word “new” – to symbolise the importance of the British company’s official entry into China.