Now, if you’ve got a highly bankable name, why not use it on a special edition? Well, Citroën have decided to do just that, slapping Sebastian Loeb’s moniker on the DS3 Racing and coming up with the DS3 Racing S.Loeb limited edition, which will debut in Geneva.

The model is a signed and numbered series of just 200 examples, based on the DS3 Racing variant, and features distinctive use of colours and materials. The body is cloaked in a unique matte black colour, with a textured effect.

The company says the special finish is not only robust, but also highlights the lines of the car. Meanwhile, the roof, door mirrors, grille, dashboard fascia and gearstick base all feature a contrasting shade of red, and the car also gets special decals and, as an exclusive limited series, sports a numbered identification plate on the roof lining.

There’s no mention of whether the car has been souped-up any more than the base version, which offers 200 hp, a 0-100 km/h time of 6.5 seconds and a 235 km/h top speed.