DRB-Hicom is due to reveal a new business plan for Proton in November, according to a report by Bernama. No details have yet been intimated as to what it will be like.
“Everybody is waiting to see what DRB-Hicom plans to do with Proton. We are working on a plan now and hope to come up with it by next month,” DRB-Hicom COO Datuk Seri Che Khalib Mohamad Noh told reporters at an event earlier today.
The report adds that Che Khalib said as the automotive market was competitive, there is the need to produce a car that is wanted by it and at a competitive price, and “that is what we are working at now.”
During the group’s annual general meeting, managing director Datuk Seri Mohd Khamil Jamil had mentioned that DRB-Hicom plans to introduce a foreign partner to Proton.
AD: Drive the Proton model of your dreams. Submit your details and Proton PJ will get in touch with you.
Looking to sell your car? Sell it with Carro.
AI-generated Summary ✨
Comments on the Proton business plan reveal widespread skepticism and frustration among Malaysians, with many believing Proton's plans are often vague or poorly executed. There is criticism about recurring management changes, reliance on government support, and the lack of genuine technological advancement. Several comments suggest that Proton should focus on expanding into international markets and improving quality rather than relying on protected local sales. Many commenters express disappointment over ongoing issues like high taxes, quality control, and perceived corruption. A few advocate for privatization and selling assets, while others support the idea of good strategic partnerships. Overall, sentiments are largely negative, with a significant portion of the audience calling for transparency, better leadership, and tangible improvements instead of empty promises.