DRB-Hicom is due to reveal a new business plan for Proton in November, according to a report by Bernama. No details have yet been intimated as to what it will be like.
“Everybody is waiting to see what DRB-Hicom plans to do with Proton. We are working on a plan now and hope to come up with it by next month,” DRB-Hicom COO Datuk Seri Che Khalib Mohamad Noh told reporters at an event earlier today.
The report adds that Che Khalib said as the automotive market was competitive, there is the need to produce a car that is wanted by it and at a competitive price, and “that is what we are working at now.”
During the group’s annual general meeting, managing director Datuk Seri Mohd Khamil Jamil had mentioned that DRB-Hicom plans to introduce a foreign partner to Proton.
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AI-generated Summary ✨
Comments on the blog post indicate skepticism about Proton's future plans, criticizing repeated business strategies, government support, and ownership issues. Many express frustration over outdated models, low quality, and protectionist policies, advocating for open competition and foreign partnerships. A few supporters remain loyal but are hopeful for improvements. Overall, sentiments range from cynical and critical to cautiously optimistic, with strong opinions against cronyism and for technological and market expansion.