Perodua sales for the first nine months of 2012 increased 10% to 139,400 vehicles from 127,200 units in the same period last year. This is attributed to healthy Myvi sales and an increase in demand for the Alza MPV. In the most recent quarter, Perodua sold 46,500 vehicles, down 3% year-on-year as tighter guidelines on responsible lending impacted Viva sales.
“We believe that there is still an upside for our sales in the fourth quarter as the demand for our vehicles is still healthy with bookings recorded in 3Q12 reaching 61,800 units against a registration of 46,500 units in the same period,” Perodua MD Datuk Aminar Rashid Salleh said.
He added that baring no unforeseen circumstances, and based on the number of bookings Perodua received so far, the market leading carmaker is cautiously positive in achieving its 188,000 sales target for 2012, and maintain its 30% share of the Malaysian market.
On the export front, figures jumped 53% to 7,800 units for the first nine months of 2012. Indonesia, which imports the Myvi as the Daihatsu Sirion, accounted for 4,600 units of the total, or 59%. At the recent IIMS 2012, Daihatsu showed a jazzed up concept of the Sirion, which you can view here.
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AI-generated Summary ✨
Comments show mixed opinions about Perodua’s increased sales, with some praising the brand’s affordability, popularity, and perceived value due to rebadging Toyota models. Many support the notion that Perodua dominates Malaysia’s market because of its competitive pricing and targeting lower-income buyers, despite concerns over quality issues and reliance on rebadged models. Critics express frustration with perceived lack of innovation, quality problems, and the practice of rebadging, comparing it unfavorably to Proton’s efforts to develop original designs. There is skepticism about the long-term sustainability of Perodua’s business model, but overall, many commenters acknowledge the brand's strong sales and market presence, highlighting Malaysian consumer preferences and loyalty.