Honda Malaysia (HM) hosted a media gathering yesterday night, taking the opportunity to reflect on an encouraging 2012 and share its plans for 2013. Plenty of ambition and plenty in store for us, as you’ll read about.
Last year started slow for Honda, as the carmaker was among the hardest hit by the big flood that swamped Thailand in 2011. Production at Ayutthaya, which was suspended in October 2011, only came back online in March 2012. But Honda bounced back strongly in the second half of the year – of 2012’s total of 34,947 units sold, over 24,000 units were racked up from July to December.
In that period, HM commanded 7.7% share of the Malaysian market, and achieved an all-time monthly sales record of 5,045 units in July, closing the year strongly with close to 4,800 units in December, the company’s third highest monthly sales ever. Honda is also the leader in hybrid sales, and became the first company to locally assemble a hybrid car in Malaysia with the CKD Jazz Hybrid.
Looking forward, HM has set a sales target of 64,000 units and 10% market share for 2013. In the longer term, the company plans to sell 100,000 units annually here by 2017.
“2013 is a year where we strengthen our operations for the transition towards an even more competitive market. We are aggressively building a stronger brand image and maximising all our efforts to improve ourselves for future growth. Honda Malaysia is aligning our focus with Honda’s global strategy and strengthening our sales volume. We will be introducing exciting new models every quarter, including three upcoming CKD models,” said Yoichiro Ueno, MD and CEO of HM.
Which brings us to the exciting part – HM is planning to launch five new cars this year, including three locally-assembled models. The facelifted CR-Z Hybrid is one of the CBU cars, and we’re expecting two of the CKD models to be the new CR-V and new Accord. That’s three, so you can go ahead and fill in the blanks :)
Looking to sell your car? Sell it with Carro.
nasurudin
on 
Kalun
on 
Alvin
on 
nufad
on 
Nuffnang
on 
AVH®
on 
LovesCars
on 
Mask
on 
Ah Long Kia
on 
Farhat
on 
Nick
on 
squall_shinoda
on 
kadajawi
on 
start-a-figt
on 
cst
on 
kzm
on 
baloney
on 
I.ME©
on 
hiroshi
on 
Hiroshi
on 
Sam Loo
on 
10
on 
jeff
on 
666
on 
Wakawaka
on 
azure
on 
csr
on 
wah
on 
Gegary
on 
azhar
on 
sambalbabi
on 
Extrimist
on 
Danny Tan (Member)
on 
teelim
on 
honda x guna
on 
citycus
on 
honda x guna
on 
IH
on 
honda vendor
on 
Soon Siung
on 
alex
on 
Fahmi
on 
Ray
on 
DK
on 
jc
on 
Maserati
on 
sylo
on 
gOOsh
on 
c70
on 
Carl Wong
on 
alldisc™
on 
Mat Global
on 
Abe mang
on 
Guy
on 
J. Lim
on 
AI-generated Summary ✨
Comments on Honda Malaysia's upcoming models and plans express excitement and curiosity about the new launches, including the facelifted Civic, CR-Z, CR-V, and Accord, with some skepticism about hybrid models like the CR-Z and CRV hybrid. There are concerns about Honda's after-sales service, such as delays in receiving accessories like tonneau covers and issues like wind noise and vibration in existing models. Many commenters compare Honda's offerings with competitors like Toyota, Mitsubishi, and Nissan, highlighting perceptions of better suspension, fuel economy, and reliability from other brands. Some are eager for new models, especially hybrids, while others criticize Honda’s focus on derivative models or express doubts about the overall quality and market positioning. Overall, sentiments range from optimistic anticipation to cautious skepticism about Honda’s future plans.