p2 s series

The government, in its election campaign, had pledged to reduce car prices by 20% to 30%, and in a recent tweet, PM Datuk Seri Najib Razak reiterated that car prices will be reduced in stages till 2017. Now, market leader Perodua has come out in support of the initiative.

“In fact we have been engaged with the government, through MITI and MAI over the last two years in giving our inputs for the revision of the NAP which we understand will be announced in due course,” Perodua president and CEO, Datuk Aminar Rashid Salleh said.

Aminar added that the gradual reduction would allow the automotive eco-system, which includes manufacturers, vendors, authorised dealers, the used car market, consumers and other stakeholders, much needed time to adjust. “As one of the largest local carmakers, Perodua sees great value in a gradual liberalisation and this will also help us in being prepared for when the market fully opens,” he added.

p2-oku-showroom

Perodua says that since its inception 20 years ago, the company has provided jobs plus business opportunities to about 70,000 people throughout its entire eco-system. Currently, P2 has about 109 local vendors and 272 local sales/service dealers and other service providers under its wing, and will be purchasing RM4 billion in parts this year from local vendors. “The result of this extended eco-system, Perodua has sold some 2.2 million vehicles over our 20-year history,” Aminar said.

On Perodua’s efforts to further reduce its prices, Aminar pointed to the recently launched S Series. “We are not only repositioning the price downwards, we added more features and gave three-year free service to all our models. The value we bring to the customers ranges from RM4,500 to RM5,600,” he said.

“We will continue to produce and market affordable vehicles with quality, taking into consideration the total cost of ownership. Our most affordable variant is priced at RM25,000 – the lowest in the country,” he stressed.

Perodua describes the S-Series as its “most value-for-money variant” so far, with added equipment over the phased-out variants but at no extra cost to the customer – click here for full details, specs and prices.