Proton is confident of reclaiming the number one spot in vehicle sales from Perodua, and wants to do this within the next two years, Bernama reports.
This goal was revealed by Proton executive chairman Tan Sri Mohd Khamil Jamil at yesterday’s launch of the Nama Siapa Hebat naming contest for Proton’s upcoming compact car. “We intend and are sure of making a come back to the number one slot within the next two years,” he told reporters.
He added that Proton is working very hard to introduce new car models with value-added advantages to the local market, within the next 24 months. The much-spied Preve Hatchback is coming after Raya, and yesterday’s event confirmed a smaller hatchback due in the first half of 2014. The latter “global small car” is expected to deliver significant volume, taking the fight to Malaysia’s best selling car, the Perodua Myvi.
The Myvi’s maker sold 189,000 vehicles in 2012, its highest ever yearly total, beating 2010’s 188,600 units. The 189k translates to an estimated 30.2% market share. Proton sold 141,121 units in 2012.
President and CEO of Perodua, Datuk Aminar Rashid Salleh has said many times before that P2 has no stated ambition to be number one, but just to provide affordable compact cars to Malaysians. Well it looks like the “accidental champion” will now have to fend of a revitalised Proton currently stocking up on arsenal. Saga SV was the opening salvo. Sit back, relax, and enjoy the show!
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AI-generated Summary ✨
The comments mostly express skepticism and criticism toward Proton's goal of reclaiming the market leader position within two years. Many commenters complain about poor quality, outdated designs, and rebadging strategies, comparing Proton unfavorably to Japanese and Korean brands. There is frustration over the protectionist policies that make Proton cars relatively affordable but hinder global competitiveness. Some criticize Proton's lack of innovation, R&D, and efforts to become a serious global player, viewing their promises as repetitive and unrealistic. Several comments suggest that Proton's focus on local market protection and leadership is mainly self-serving and that the company should focus on improving quality, design, and value rather than boasting about future plans. Overall, sentiments lean towards disappointment and doubt about Proton’s ability to achieve its ambitious goals.