Perodua did something cheeky during the Perodua Axia‘s launch gambit last night. During one of the scenes showcasing the Axia’s claimed fuel economy, the numbers counted up to 18.2 km/L and paused for a while before rising up to the Axia’s claimed 21.6 km/L.
No official word about it, but this is clearly a reference to the Axia’s 1.0 litre 1KR-DE’s number beating the fuel economy figures released by Proton on the PCC/Iriz‘s new 1.6 litre VVT engine last week – 5.5 litres per 100 km at a constant 90 km/h, which translates to 18.2 km/L. Proton also claims NEDC cycle numbers of 6.6 litres and 7.4 litres per 100 km for the manual and CVT variants respectively.
Of course, the Perodua Axia is not in direct competition with the new baby Proton – one being in the A-segment and the other in the B-segment, one having a small three-cylinder engine and the other, a bigger (comparatively, of course) four-cylinder engine – but Perodua president and CEO Datuk Aminar Rashid was quick to wish the first national carmaker well on its new car.
“We wish them well, we hope this is the turning point for Proton,” he said yesterday at the pre-launch press conference. “We are in different segments, and each (product) has its own strengths. Let’s together be successful.”
You can watch the video below for the launch gambit – skip to the 1 minute 26 second mark for the part with the fuel economy numbers.
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AI-generated Summary ✨
Comments reflect strong brand loyalty and rivalry between Perodua and Proton, with many supporters comparing fuel efficiency, safety features, and pricing. Perodua Axia is praised for its low fuel consumption, handling, and value for money, while Proton Iriz is appreciated for safety features and build quality. Some comments mock the other brand’s safety ratings and features, emphasizing Proton's shortcomings or Perodua's perceived advantages. There is skepticism about claimed fuel figures and safety claims, often based on real-world experiences. Overall, commenters are passionate, with many debating the merits of each model, and some expressing frustration over perceived industry protectionism and quality issues. The tone varies from competitive banter to serious brand evaluation, focusing on the rifles between the two Malaysian automakers.