Perodua_Axia_Standard_vs_Advance_ 002

Yes, it’s a problem, but a good one to have. Perodua has collected 82,000 bookings for the Axia up to February 6 (last Friday), as demand for Malaysia’s most affordable car hits the roof. Order books for the Axia opened on August 15, 2014, which means that the whopping number was achieved in less than six months.

Of the 82k bookings, 38,000 units have been registered, which amounts to 46% of the total. That’s a lot more orders to fulfil and Perodua president and CEO Datuk Aminar Rashid Salleh admitted that his company did not anticipate such a strong response on the product planning front, and that they are struggling to meet demand. He told this to reporters at a Chinese New Year lunch gathering yesterday.

“We see this [strong response] as an endorsement of the product by the Malaysian public,” he said, adding that Perodua is working hard to meet demand and the situation should normalised by March or April this year.

Powered by the Axia and facelifted Myvi that was launched last month, Perodua is looking forward to a record breaking year. The market leader has set a sales target of 208,000 units for 2015, which is around 6% more than last year’s 195,600 units. P2’s previous sales record was 196,100, achieved in 2013.

Perodua Axia Standard G

Perodua Axia Advance

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