Aminar Perodua

Powered by the strong selling Axia and facelifted Perodua Myvi that was launched today, Perodua is looking forward to a record breaking year. The market leader has set a sales target of 208,000 units for 2015, which is around 6% more than the 195,600 units the company managed last year. P2’s previous sales record was 196,100, achieved in 2013.

“We are humbled by the response and support shown to us and we will continue to offer better value proposition in both our products and services to our customers. That being said, we remain cautiously optimistic to achieve our sales target of 208,000 units despite the challenging economic and market conditions,” said Perodua president and CEO Datuk Aminar Rashid Salleh.

At a media briefing today, Aminar said that demand for the Axia is still healthy with 66,400 units booked from August to December 2014. Of that number, 29,100 units have been delivered to customers.

The Perodua Myvi facelift, which comes in two faces, is priced from RM41,500 to RM58,500

The refreshed Myvi is expected to shift at a rate of 6,000 units per month. Perodua has sold over 800,000 units of the roomy five-door hatch since 2005, over two generations, making it the firm’s most popular nameplate ever.

Moving forward, greater attention will be paid to the after sales business as Perodua sees better growth potential in that area in the mid to long term. The target for intakes (number of vehicles patronising service centres) is 1.97 million this year, from 1.92 million in 2014. Sales of parts and accessories are expected to go up by 6.2% to RM258.9 million this year.

“We foresee the growth coming from the increase number of new Perodua vehicles on the road to be serviced as well as our efforts to further improve our after warranty customers coming back to our service centres. While the growth in our after sales business may not be that significant this year, better results are expected in the coming years as more after sales facilities and resources come on board,” he added.

Tags: