Toyota Mirai BTTF ad – it’s powered by rubbish too!

It’s here, the “Future” and the Toyota Mirai. The latest Back to the Future (BTTF) collaboration ad from Toyota starts with a clip of the Doc filling rubbish into the Mr. Fusion energy reactor to give the DeLorean time machine power.

The next part is a clip of the previous ad, “Diner,” where Mischa, a real scientist, invites both Christopher Lloyd and Micheal J. Fox (as themselves), to preview a car that actually runs on rubbish. He hurriedly leaves to collect trash so he can showcase this tech. Although we already know that the Mirai also runs on bullsh*t, the next part gets interesting.

It seem the Mirai is also powered by trash, well not exactly. Mischa explains that rubbish is collected and then decomposed to produce biogas. The gas – in purified form – is then siphoned to a facility to be combined with natural gases, which in turn produces hydrogen. The hydrogen is then piped to kiosks, where the Mirai can be refuelled.

Arriving after the detailed explanation is the Toyota Mirai in the flesh, and in true Back to the Future fashion, of course. The video ends with the Mirai driving off, off into tomorrow perhaps (excuse the pun). The Toyota Mirai is a hydrogen fuel-cell electric vehicle that makes 153 hp and does 0-100 km/h in nine seconds. Estimated driving for the Mirai is 502 km on a single tank of hydrogen.

Toyota said recently that the Mirai could breed sub-models in years to come. That’s depending on consumer maturity, which, like the Prius, took some time to achieve awareness. Also, depending on whether a “breakthrough” can be achieved on the manufacturing of the Mirai’s fuel cell stack, according to its chief engineer, Yoshikazu Tanaka. Hopefully Toyota has its very own “Great Scott” moment too.

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Graham Chin

Having spent a number of years as a journalist for a local paper, a marketing executive for a popular German automotive brand and a copywriter, Graham, a true-blue Sarawakian, knew he had to take the leap back into the motoring scene - and so he did. To him, nothing’s better than cruising for hours along a scenic route, in a car that’s designed and built for that purpose.



  • I cant wait to afford this technology in near future.

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  • Chingu on Oct 21, 2015 at 8:21 pm

    I want real trash into the car… We need to create a small hydrogen generator like Ironman create a small arc reactor

    Like or Dislike: Thumb up 2 Thumb down 0
    • Warren Wong Yee Ket on Oct 22, 2015 at 11:15 am

      Do you know how much poer is needed for a real life arc reactor like the one Tony Stark uses?

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  • Believe it! on Oct 21, 2015 at 8:29 pm

    Wow wow wow.. Can’t believe it. Just watch the video powered by Lemonade (the 3rd video), and see what’s word appeared on scene 1:31. Hahaha

    Like or Dislike: Thumb up 2 Thumb down 0
  • Doc Brown: Great Scott! What an ugly car!

    Like or Dislike: Thumb up 2 Thumb down 3
  • I remembered it is Toyota bullshit, hahaha

    Like or Dislike: Thumb up 1 Thumb down 0
  • seancorr (Member) on Oct 22, 2015 at 1:32 am

    Lol very good on Toyota’s part to pull in 2 icons of our time for their ads. Really brings back memories.

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  • komarad on Oct 22, 2015 at 12:07 pm

    need a bigger rims…

    Like or Dislike: Thumb up 0 Thumb down 0
  • I told already Toyota is rubbish, nobody believe.

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