VIDEO: Fiat 500X ad shows Zoolander and “Blue Steel”

While Derek Zoolander may succeed in being really, really, ridiculously good-looking, it’s his signature look, “Blue Steel” that’s priceless. In a new TV spot by Fiat, Zoolander is seen in a Fiat 500X, running the red light and getting caught on cam – over and over again – with “Blue Steel” on. The ad is also promoting the upcoming movie, which features the male model in Zoolander 2.

Acknowledging that he committed a crime – repeatedly – he explains to the police officer: “I know, I was driving while hot.” He goes on to explain at the end of the video that it’s some of his “best work.”

The Fiat 500X mini crossover was first unveiled at the 2014 Paris Motor Show. It’s an addition to the 500, 500C and 500L as well as few others. A “metropolitan” version, which caters to the younger, more urban customer base is also part of the range, hence why Zoolander appears here.

That said, the regular 500X is a light off-roader at that. It comes with a range of petrol engines to choose from, namely a 1.4 litre Turbo Multiair II with 140 hp, a 1.6 litre Multiair II with 120 hp or 170 hp, while a 2.4 litre Tigershark unit with 184 hp is the most powerful of them all.

The diesel offerings are a 1.3 litre Multijet II engine producing 95 hp and a 2.0 litre Multijet II with 140 hp. The 500X is also the first little Fiat to feature a nine-speed automatic transmission. That’s not all, as the crossover – available with four-wheel drive – has the ability to disconnect its rear axle, to easily allow it to switch from four- to two-wheel drive, when needed.

GALLERY: Fiat 500X at the 2014 Paris Motor Show

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Graham Chin

Having spent a number of years as a journalist for a local paper, a marketing executive for a popular German automotive brand and a copywriter, Graham, a true-blue Sarawakian, knew he had to take the leap back into the motoring scene - and so he did. To him, nothing's better than cruising for hours along a scenic route, in a car that's designed and built for that purpose.

 

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