Although the Proton Iriz was introduced in September 2014 to go head-to-head against the Perodua Myvi in the B-segment market, its sales performance has been a little lacklustre by comparison. Datuk Abdul Harith Abdullah, CEO of Proton commented on the relatively slow start of the Iriz, saying that, “market acceptance of the Iriz is growing, but not as fast as we’d initially liked”
He attributed the slow sales of the Iriz to the loan approval rate, which is described as relatively low. Harith said, “that’s something that Proton is working on with the financial institutions now.” He added that the national carmaker’s initial sales target for the Iriz was between 4,000 to 5,000 units monthly, although the model currently averages just 2,500 units monthly.
With Proton set to introduce a slew of new models in the future, Harith also mentioned that improvements may come for the Iriz as well. “For our current models running today, some need completely new replacements, which are all in the pipeline. Some will be out this year.
“As for the Iriz, it’s still very new, so perhaps we’ll give it a facelift or new technical improvements this year.” In the rumour mill, Proton is said to be working on improving the Iriz’s NVH with new engine mounts, as well as updates to the CVT gearbox. Even a turbo variant could be introduced, given what we saw at the Alami Proton event last year.
What improvements would you like to see should an Iriz facelift be introduced? A turbo with a six-speed manual, perhaps? Or how about one with an electric powertrain? Let us know what you think a refreshed Iriz needs or can do without in the comments below.
GALLERY: Proton Iriz
AD: Drive the Proton model of your dreams. Submit your details and Proton PJ will get in touch with you.
Looking to sell your car? Sell it with Carro.
Rocker
on 
Songlap Songlap Malaysia
on 
George Abdul
on 
Proton Workers vs Japanese Workers
on 
john
on 
Same L0rrrr
on 
Gold Avanza
on 
Why Pay Mahathir Millions?
on 
Panaumera
on 
The Real Truth About Proton
on 
4dapat
on 
moox
on 
Sawi kangkung
on 
OMG
on 
kzm (Member)
on 
Mak Esah
on 
ben yap
on 
senyap
on 
klk
on 
kk
on 
Susukotak
on 
ioma
on 
j
on 
Nkh
on 
aikon
on 
haha
on 
Facebook
on 
Petrodollar
on 
Pengguna Bijak
on 
Ollie
on 
nabill (Member)
on 
My 2 duit
on 
Game over
on 
omegle
on 
Azmi
on 
ibn3
on 
wiwiwiwiw
on 
Rindu
on 
gshsh
on 
Axxx
on 
Songlap
on 
Anonymous
on 
iskhalifah (Member)
on 
Sam "Hailat" Loo
on 
budlee
on 
Dolly
on 
kwang wei
on 
I'm Im
on 
Mustafa
on 
ionlaw
on 
azrai
on 
weee
on 
xxxxxxxx
on 
kendrix lamazz
on 
rosdi
on 
Rent
on 
MOAT
on 
Consumer
on 
Admin
on 
JanganFitnah
on 
TSI
on 
Kent
on 
seancorr (Member)
on 
BigBalls
on 
jinggo
on 
tokmoh.
on 
Me me me
on 
dr2
on 
Sharif
on 
bazzeel
on 
Jonn Dol
on 
Justinnohh
on 
Kayugolf
on 
Ootai
on 
hasbullah
on 
myxenium
on 
lcms
on 
winwin
on 
Andrew Yu Young Earn
on 
YeapyEvo
on 
Asian Jaguar
on 
AbuDebu
on 
droll
on 
TopsyBoXyTurvy
on 
Silthice
on 
blue
on 
Aero (Member)
on 
W204 C63 AMG
on 
Hopeless
on 
Shamgti
on 
Kevin
on 
Jim
on 
alldisc
on 
Amelia
on 
Simply crazy
on 
Jobless
on 
ketutkentut
on 
BMW of Asia
on 
Jimmy
on 
Horizon Sailor
on 
Ah Pek
on 
Alpha dog
on 
NA
on 
Top salesman
on 
Steven
on 
Dzul
on 
Quasar
on 
frank
on 
Sammy Loo
on 
Tan
on 
Abu
on 
AI-generated Summary ✨
Comments generally agree that Proton Iriz's poor sales are mainly due to negative perception and brand image rather than product quality, though some point out technical issues like CVT noise and QC problems. Many believe that low loan approval rates are a myth or a scapegoat, emphasizing that affordability and trust are key. Suggestions include offering more attractive pricing, better design, improved features such as Android Auto/CarPlay, turbo engine options, and safety enhancements. Several comments express frustration over Proton's excuses, perceived mismanagement, and inconsistent pricing strategies, with some calling for more aggressive marketing and durability proof campaigns. Overall, there is a consensus that improving brand perception and product value is crucial for Proton’s recovery, not just technical updates or blaming external factors.