Continental Malaysia launches CNY safety campaign

Continental Tyre Malaysia 2016 CNY road safety campaign 6

The Chinese New Year holidays will soon be upon us, and for some, that means a trip back to the hometown. Given the erratic weather these days, it pays to check the condition of your tyres to ensure they operate well – be it in the dry or wet – to make sure the journey back is a safe one. Continental Tyre Malaysia (CTM) shares the same sentiment, which is why it has launched its Chinese New Year Road Safety Campaign 2016.

The campaign is a collaboration with Shell Malaysia, and will take place from January 9-31, 2016, with the aim of educating motorists on tyre safety habits and prioritising vehicle maintenance. To create this awareness, CTM will conduct tyre safety and car engine oil checks at 15 Shell petrol stations nationwide, with the first already held in Kuala Lumpur on January 9 and 10, 2016.

Those who partake in the CSR campaign will receive a booklet from CTM featuring tyre maintenance tips, Continental premiums and a RM30 voucher for Continental tyre purchase. Additionally, Shell Malaysia will be handing out promotional vouchers where with the purchase of any Shell Helix or Shell Advance product, one free petrol cash voucher will be provided.

That’s not all, because 100 new SIRIM approved helmets will be given away for free to motorcyclists to replace uncertified helmets at each location, courtesy of JKJR. The full list of location and dates of CTM’s Chinese New Year Road Safety Campaign 2016 is provided below, and each campaign held on the mentioned dates will run from 10 am to 8 pm.

Screenshot_20160116-101005_1

“Tyres are the sole point of contact between the vehicle and the road,” said CTM managing director Cameron Wilson. “In a critical situation, it is the tyre that determines whether the vehicle can stop in time, or whether it stays safely on course through a corner.”

He stressed on the importance of tyres having adequate tread depth and, more importantly, that they were inflated to the correct pressure. “Studies from different tyre manufacturers prove over and over again that more than 50 percent of all passenger cars permanently are driven with under inflated tyres,” Wilson said.

“Tests with underinflated tyres show increased risk of adverse safety consequences in emergency situations. Clearly, correct tyre inflation pressure and sufficient tread depth mean fewer accidents and this can mean the difference between life and death. And this is the key message that we hope to spread to the entire nation.”

Looking to sell your car? Sell it with Carro.

10% discount when you renew your car insurance

Compare prices between different insurer providers and use the promo code 'PAULTAN10' when you make your payment to save the most on your car insurance renewal compared to other competing services.

Car Insurance

Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • Kent Lim on Jan 16, 2016 at 8:18 am

    Gerard, where is the full list of location and dates of CTM’s Chinese New Year Road Safety Campaign 2016 ? you mentioned it is provided below, but i am unable to locate it. pls help.

    Like or Dislike: Thumb up 0 Thumb down 0
    • Gerard Lye (Member) on Jan 16, 2016 at 10:15 am

      My apologies, Kent. I’ve edited the posting to include the list of locations and dates for the CTM Chinese New Year Road Safety Campaign 2016. Thank you.

      Like or Dislike: Thumb up 1 Thumb down 0
 

Add a comment

required

required