Super Bowl Sunday is always a great place to present creative ads. Hyundai, in its first year as an official NFL sponsor, will be showcasing four ads during the Super Bowl 50.

Apart from celebrities such as Kevin Hart and Ryan Reynolds, the sixth-gen Elantra and the Genesis G90 flagship sedan will also be the main stars. The first 60-second ad titled “First Date” features Kevin Hart, and will showcase the Genesis’ tech with an emphasis on Hyundai’s Blue Link Car Finder feature.

“The Chase” appears to have a thriller-like theme to it and with relatively good reason too. It will attempt to highlight Hyundai’s voice-activated Blue Link Remote Start feature, which can be found on the Elantra. The company says that the 30-second ad will show viewers how said feature “can truly be a lifesaver.”

“Ryanville,” will star Hollywood heartthrob, Ryan Reynolds. While it’s quite obvious what the Korean brand is trying to convey in the teaser, it should be entertaining nevertheless. The ad will test two women in an Elantra and their ability to keep their eyes on the road in “the most distracting neighbourhood ever.” It’s safe to assume that Automatic Emergency Braking with Pedestrian Detection will be shown in this one.

The final ad (not shown here), titled “Better” will focus on the company’s new branding campaign. The ad follows the life of a boy from birth, all the way to adulthood. His aspiration? To make the world a better place.

It depicts the company’s mission to make its vehicles and the whole consumer experience better. “Through human-focused technology, distinctive design and uncompromising workmanship, Hyundai strives to make things better for drivers everywhere,” Hyundai states.


GALLERY: Hyundai Genesis G90


GALLERY: 2017 Hyundai Elantra