Volvo Cars has launched a range of new child seats that has been improved in terms of design, comfort and convenience. The new child seats are based on Britax models but use Volvo’s own custom seat material.

As a fun fact, Volvo was the first to introduce a car seat adapted for children’s safety in 1967, which was sold as an accessory for the Amazon and Volvo 144. The company later introduced the industry-first rearward-facing child seat in 1972, followed by the booster cushion in 1978 and the world’s first rearward-facing child seat with Isofix in 2000. Its most recent introduction is the Volvo Excellence Child Safety Seat, which will see production.

“We understand that many people find child safety in cars a complex and sometimes confusing subject. We have focused for many years on communicating clear guidelines around how child seats should be used and the correct way to install them,” said Lotta Jakobsson, Senior Technical Leader, Injury Prevention at Volvo Cars Safety Centre.

“Our focus is on ensuring that young children travel in the safest manner possible, depending upon their size and age. This means rearward-facing up to the age of at least three or four years and after that with child seats or booster cushions up to 140 cm in height.

Infant seat, child seat, booster seat (from left to right)

“The safety benefits are unquestionable, yet many parents unwittingly allow their children to sit forward-facing too early. One of the many reasons quoted for this is comfort – the child complains that there is not enough legroom, or is too warm due to the upholstery,” she added.

The new generation of child seats from Volvo sees the usage of more breathable and comfortable upholstery. Made up of 80% wool textile, the seats are now smoother to the touch, highly durable, and better-performing in both hot and cold climates. The seats also adopt a slimmer design that is aimed at promoting legroom and overall comfort.

Volvo’s new range of child seats includes a rearward-facing one suited for infants aged one year or up to 13 kg. The next is also a rearward-facing seat suitable for children aged nine months to six years (least three to four years as recommended by Volvo). Finally, the booster seat is forward-facing for children that have outgrown the rearward-facing seat (from three to ten years old).

“We believe that children will be more comfortable in our rearward-facing new seat and that this will encourage parents to keep their children rearward-facing for longer. This will have a direct impact on overall child safety and support our Vision 2020, where no one will be killed or seriously injured in a Volvo car by the year 2020,” added Lotta Jakobsson.