VIDEO: 2016 Fiat 124 Spider rises to the occasion in funny new ad for the USA, “No blue pill needed”

A new video has been released for the Fiat 124 Spider, which showcases the kind of “rush” it can provide. Called “No blue pill needed,” the new ad is a follow-up to the brand’s “blue pill” video, which showcased the Fiat 500X, well, taking the blue pill.

In another ad (below), the Fiat 124 Spider was filmed together with the use of three white-tailed eagles. A Sony Action Cam was attached to the birds to create the “Free like a bird” ad, which also featured a soundtrack by rapper, Wyclef Jean.

Beneath the skin, the Fiat 124 Spider is based on the ND-generation Mazda MX-5. The Italian comeback model is a tad longer (14 cm) and slightly heavier (43 kg) than the Japanese roadster. It comes with a 160 hp/250 Nm 1.4 litre MultiAir Turbo four-cylinder engine and a choice of a six-speed manual or automatic transmission.

The first 124 Spider roadsters will be offered as a limited edition Prima Edizione Lusso, which comes with an individually numbered commemorative badge, exclusive blue paint and brown leather seats. Subsequently, it will be offered in two trim levels – Classica and the top-range Lusso. A more powerful 165 hp Abarth 124 Spider will also be available.

GALLERY: Fiat 124 Spider

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Graham Chin

Having spent a number of years as a journalist for a local paper, a marketing executive for a popular German automotive brand and a copywriter, Graham, a true-blue Sarawakian, knew he had to take the leap back into the motoring scene - and so he did. To him, nothing’s better than cruising for hours along a scenic route, in a car that’s designed and built for that purpose.

 

Comments

  • Bashers says since Fiat rebadge so better kolos shop.

    Like or Dislike: Thumb up 5 Thumb down 2
  • newbie on May 17, 2016 at 10:05 am

    i must say, this actually look better than the Miata ND in multiple angles. Looks mean and stout. Wider reatr make it sportier. The front exudes that italiano passion!

    Like or Dislike: Thumb up 1 Thumb down 1
 

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