Toyota has trademarked the ‘Supra’ name in Europe

1998001_1994_Supra_Turbo

Here we go again. It has been discovered by the guys at SupraMKV.com that Toyota has trademarked the ‘Supra’ name in Europe. The trademark was filed with the EU Intellectual Property Office on June 3. This comes after ‘Supra’ was registered with the US Patent and Trademark Office over two years ago.

This latest development could be a hint that a flagship sports car from the world’s largest carmaker is on the way, and the desire to create a ‘new Supra’ is still alive. It could be that Toyota is keeping its options open with regards to the name of the future sports car. Or it could be nothing, for now.

What we know is that Toyota is working together with BMW to develop a sports car, a collaboration that was announced in 2012. BMW’s version of the car is rumoured to be the ‘Z5’, a replacement for today’s Z4. Toyota rolled out the much-praised FT-1 concept at the 2014 Detroit Motor Show.

toyota-supra-euro-trademark

Industry gossip, shared by Motor1.com, say that production of both sports cars is set to start in 2018 at Magna Steyr’s factory in Graz, Austria, to the tune of 60,000 units per annum. Apparently, both cars will use BMW engines, but there will be a hybrid version powered by Toyota. Spyshots of the ‘Z5’ have shown a soft top, but a coupe is also in the plan, they say. Same platform, unique exterior and interior design.

“Big brother will have amazing performance,” Tetsuya Tada, chief engineer of Toyota’s Sport Vehicle Mangement Division was quoted as saying last year, referring to TMC’s plan to have ‘three brothers’ in its sports car family. The Toyota 86 will be the middle child, the ‘Supra’ the big brother and the cute S-FR Coupe from Tokyo 2015 the little brother.

If the 2018 production start rumour is true, an official reveal of the much-anticipated sports car shouldn’t be too far away. By the way, Toyota registered the ‘S-FR’ name in the US last year, so it might not necessarily be called ‘Supra’. The burden of carrying such an iconic name could be very heavy…

GALLERY: Toyota FT-1 Concept


GALLERY: Toyota Supra, through the years

GALLERY: The late Paul Walker’s 1993 Toyota Supra

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • Ben Yap on Jun 06, 2016 at 4:26 pm

    the kapchai honda Supra cannot use the name anymore?

    Like or Dislike: Thumb up 7 Thumb down 1
    • They cant use it if Indon was in EU. So…

      Like or Dislike: Thumb up 3 Thumb down 0
      • WT Fuchhhh on Jun 08, 2016 at 7:52 pm

        OMG !!! Supra not yet register in Malaysia. Proton….quick…rename your Saga…to be Supra….then can sell easy…lor!

        Like or Dislike: Thumb up 0 Thumb down 0
    • Supra is lame. Disappear from road for almost 20+ years. Now street rules by GTR

      Like or Dislike: Thumb up 2 Thumb down 7
      • Tok Cock on Jun 07, 2016 at 12:13 am

        Toyota only tokok. They can only speak concept but no good engine to fit it.

        Like or Dislike: Thumb up 3 Thumb down 0
    • pakcik on Jun 06, 2016 at 7:45 pm

      It isn’t for EU market, so the kapcai still use the name

      Like or Dislike: Thumb up 1 Thumb down 0
  • forrest the tree on Jun 06, 2016 at 6:33 pm

    I always think that our indian friends will like the car, especially indian with name e. g. Supramaniam..
    No?

    Like or Dislike: Thumb up 11 Thumb down 0
  • Aiman Hakim on Jun 06, 2016 at 10:36 pm

    The legend come back.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Sam Loo (ori1) on Jun 07, 2016 at 8:20 am

    As long as its not a kimchi, it will have RV

    Like or Dislike: Thumb up 0 Thumb down 2
  • Nasi Lemak Proton on Jun 07, 2016 at 11:11 pm

    its not the name. Its the car and the performance that matter.

    if proton uses the “Supra” name in their car, it is still Proton’s turdd…

    Like or Dislike: Thumb up 0 Thumb down 1
  • Now street rules not gtr , honda civic 1.5 turbo

    Like or Dislike: Thumb up 0 Thumb down 0
 

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