Honda Civic Thai Review 52

Honda has topped the Thailand passenger car market after six months of 2016. Bangkok Post reports that the Japanese carmaker sold 53,952 cars in the first half of the year, down 1.5% from the same period last year.

Total passenger car sales stood at 152,619 units in H1 2016, including SUVs that are subject to the same tax rates as passenger cars. Honda’s market share of that is 35.4%, up from 31.5% at the end of 2015. The overall Thai auto market reported sales of 366,373 units, which is 0.7% less year-on-year.

Honda’s dominance isn’t much of a surprise, as it is backed by new model launches. The BR-V, Accord facelift and new Civic are all fresh in Thai showrooms, and the latter is a main contributor. Honda has received 15,000 bookings for the new Civic FC following its launch in March, with 10,000 units delivered.

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“Amid the slow economy and tepid automobile market at large, Honda has introduced many new models to deliver maximum satisfaction to our customers. Our three new models have uplifted the Thai automobile market during the first six months. For the second half of the year, Honda will introduce the new Accord Hybrid model. It will feature the latest advanced hybrid technology from Honda,” said Honda Thailand COO Pitak Pruittisarikorn.

Despite the strong performance by Honda, the auto market is sluggish up north, and the company predicts that its full year sales will stay flat at 110,000 units. Last year, Honda posted sales of 112,178 units, up 5.3% from 2014.

Honda is also on a roll in Malaysia. Our first half 2016 figures show Honda in second spot overall after permanent market leader Perodua. The H brand sold 39,654 units in the first half, ahead of Proton (35,727), Toyota (27,249) and Nissan (21,148). Honda’s is at the top of the non-national pile despite not having any commercial vehicles (pick-up trucks) in its range.

The new Civic was launched here in June and the next new model for us will be the facelifted Accord. Read our review of the tenth-generation Civic.