There’s no letting up in Perodua’s sales in 2016, it seems – the national carmaker has just announced that it has sold a total of 150,900 vehicles in the first nine months of the year. The company estimates that its market share of the total industry volume year-to-date sits at 36.1%.
Driving its healthy performance is, of course, the very popular Bezza. Perodua’s first-ever sedan has definitely been well received, finding 20,000 homes so far – the highest number of deliveries within 90 days of launch (July 21) in the company’s history.
“We thank our customers for choosing us as their brand of choice and we give our assurance that we will deliver the Bezza, in particular, with minimal waiting for our customers,” said Perodua president and CEO Datuk Aminar Rashid.
Despite all this success, the company’s sales year-to-date still trail those from last year by 4.2% – it sold 157,400 units during the same period last year. Third quarter sales of 45,300 units is also down 7.5% from the 49,000 recorded in Q3 2015. “On a year-to-year comparison, we are cautiously optimistic that we will further reduce the sales deficit gap,” Aminar said.
Meanwhile, aftersales has seen an uptick, with 1.51 million cars entering its 201 service centres nationwide between January and September, up from the 1.45 million vehicles those centres received last year.
In terms of production, Perodua has built 153,700 vehicles so far this year, a decrease of 9% compared to the 168,300 units it produced in the first nine months of 2015 – a reflection of a slowing market. “We believe that the fourth quarter of the year will continue to be challenging due to the current economic conditions as well as competitors’ sales activities,” Aminar said.
Several sales initiatives have been prepared to drive sales further in the fourth quarter, the first being a RM2,000 rebate on selected Alza variants and RM4,200 off certain Myvi models from now until October 31.
Perodua is also holding a Test Drive and Win contest until December 31, which offers a chance to win a grand prize of a Bezza Advance with the GearUp package, along with 30 monthly prizes of a five-day, four-night trip to Shanghai. Additionally, prizes including a Samsung 43-inch LED Smart TV, a Sony PlayStation 4 and an Apple Watch are also up for grabs in another contest that celebrate’s UFirst‘s first anniversary.
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AI-generated Summary ✨
Comments highlight strong sales of the Perodua Bezza, with some noting it has surpassed competitors like Myvi and Axia, and contribute to Perodua's market share of 36.1%. Many feel the Bezza's design, especially the rear, is unattractive, but its practicality appeals to city dwellers outside urban centers. There’s discussion on the quality and safety ratings, with Proton’s Saga seen as less appealing due to lower safety scores and perceived build quality issues. Some comments criticize Proton’s slow production and management, while others compare the two brands’ market strategies and perceptions of quality. Overall sentiments are mixed, with pride in Perodua’s sales success but skepticism about design and quality, alongside criticism of Proton’s performance and industry challenges.