We previously reported that Naza Kia Malaysia (NKM) will be introducing three new models this year, with one of them being the fourth-generation Kia Optima. At the company’s Chinese New Year open house event recently, it has been revealed that the NKM will officially be bringing in the Optima GT.

First revealed in Frankfurt back in 2015, the high-powered sedan has a 2.0 litre four-cylinder turbocharged T-GDI petrol engine that delivers 242 hp and 353 Nm of torque.

If that sounds like a lot, that’s because it is, as the GT has nearly the same amount of power as the BMW 330i M Sport (252 hp/350 Nm). On the Optima GT, the mill is paired with a six-speed automatic transmission that drives the front wheels.

In terms of performance, the Optima GT will hit 100 km/h from a standstill in just 7.4 seconds, and the top speed is 240 km/h. The car also gets unique suspension settings, bigger brake discs and a retuned electric power steering (Kia calls it R-MPDS).

Styling-wise, the Optima GT is differentiated from less powerful variants with a sportier bumper featuring triangular-shaped side intakes and a lower chrome strip. Elsewhere, the sedan gets a rear diffuser plus two oval exhaust tips and a set of sporty 18-inch alloys.

According to NKM, the decision to bring in the Optima GT is in line with Kia’s global strategy to elevate the brand’s value. As such, NKM is looking to move towards the premium segment by introducing such a “high value product.”

This is further supported by the fact the NKM’s average per car value has gone up from between RM80k-90k, to RM130k, as we were told. However, NKM is also considering introducing lower variants of the Optima aside from the GT, although nothing is a definite for now.

Competition (non-Japanese makes) for the Optima GT will include the Volkswagen Passat 2.0 TSI (217 hp/350 Nm) and Ford Mondeo 2.0 EcoBoost (237 hp/345 Nm).

GALLERY: Kia Optima GT