Car manufacturers have to make a profit on every car they sell, but some do better than others. According to a Bloomberg report, Daimler and BMW made around US$5k on every vehicle they sold in 2016. That works out to be quite a tidy sum, given the number of cars shifted by the two German automakers.
Still, the profit per car earned by the duo pales in comparison to that raked in by Porsche. The Volkswagen-owned brand delivered 238,000 vehicles last year and recorded an operating profit of 3.9 billion euros (US$4.1 billion), an increase of 14% from 2015. The media company says those numbers are good enough to net Porsche a profit of US$17,250 per car, up nine percent from the previous year.
Much of the increase for Porsche has come from a significant increase in its production volume. The Stuttgart firm has upped its annual output by 47% over the past three years, making it currently about a tenth of the size of BMW.
Customisation has undoubtedly helped things along, as it pitches the cost per vehicle up. The Macan, which now accounts for 40% of the company’s total sales volume, starts with a base price of US$47,500, but plonking on the inevitable options adds up. On the average, it breaks down to around US$99k a vehicle in terms of revenue.
If Porsche’s numbers are gleaming, then Ferrari‘s are positively glowing, working on that same applied formula. The report stated that the Italian automaker’s operating profit adds up to around US$90k per vehicle, though it adds that the automaker sells just around 8,000 units a year and that around 30% of Ferrari’s earnings comes from other areas such as amusement parks, accessories and engines. Still, profit is profit, no matter where you earn it from.
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Lotus remains a profitable venture.
Proton is the most humble. CEO say they only make RM500 per car.
Syukur betul Proton only earn so little.
and then they offered more discount lulz.
Humble Proton: We not mean to make profit! The objective of making proton is… to make Malaysian afford a car. Beside that, we also intend to make sure bumi usahawan making profit. We allow them to excess….we let them make billions, if not with our own P1 money, it will be G money…
But I real world, we learn 70% of fresh gra go for foreign car… it is P1 who make the car expensive!
It means MY is actually quite rich when pipu who havent even earn a sen alredi go for foreign makes.
In other words, only those who have money complains no money.
I other words, P1 was doing servis to nation by keeping profit margin down. Kudos to P1! Thats fair to consumers unlike all other businesses here.
This goes to show customers will pay MORE/Top money when they perceived that the products are of Top Quality. Looks like the Goodwill of Ferrari is Top-notch too.
Ferrari? Top quality? Hahahaha.
Do an image search for “Ferrari fire”. Owners park their new Ferrari, and when they come back the car has lit itself on fire. No matter how bad you think Proton quality is, this doesn’t happen to Proton. At least Ferrari tends to replace the cars at no additional cost.
Ha ha ha. May I ask how did P1 came into the picture ?
USa vehicles sellers earn much more than US5k and US17k per vehicle; can always blame the tax of USa.
And Obama A/L USa earns US17k per vehicle buta-buta, and in some instances US90k bulat-bulat.
In short, I sukarela pay 500k for a Patek, but I won’t pay 50k for a Selko.
There was a person who paid USD 24 million for a Patek. He likes it.
Parts! It’s a huge part of Porsche’s business. So the math is off.
Ferrari makes USD 90K per car?
The Singapore government makes USD 90K per Toyota Corolla.
Malaysia gov don’t make cars, yet they earn more than all these branded marquees.