Perodua has registered a total of 50,300 vehicles in the first quarter (Q1) of 2017, an increase of 6.5% compared to the same period last year (47,200 units). With the Total Industry Volume (TIV) at 140,000 units so far this year, Perodua has maintained an estimated market share of 35.9%, the same as last year when the TIV was lower, at 131,300 units.

In March itself, Perodua sold 19,500 units, a 13% increase over the month of February (17,300 units). This is down to the increased popularity of the facelifted Axia, as well as “aggressive promotions” for other models, according to Datuk Dr Aminar Rashid Salleh, president and CEO of Perodua.

Other parts of the business also saw positives so far this year. In the aftersales department, service intake rose one percent (from 515,343 in Q1 2016 to 518,201), while parts and accessories revenue went up by five percent from RM65 million in the same time last year. Perodua’s body and paint revenue was also up by 17%.

On the whole, Perodua produced 49,218 vehicles in Q1 2017, against 48,300 over the same period last year. Of that, 941 vehicles were exported to six countries, a decrease of 41% over last year’s performance (1,600 units). However, the company is confident that it can achieve its export target of 5,000 units – the same as 2016.

“We aim to steadily grow our regional reach as we further improve our operations to become globally competitive,” Aminar said. For the whole year, the company has set a total sales target of 202,000 units, which is slightly lower than its total tally of 207,100 units in 2016.