Geely to turn Malaysia into regional hub for Volvo

Geely to turn Malaysia into regional hub for Volvo

According to the second international trade and industry minister Datuk Seri Ong Ka Chuan. Zhejiang Geely plans to use Malaysia as a hub to assemble Volvo cars for the ASEAN market by 2022. In the report by The Star, Ong said that while Volvo cars are already being sold in Malaysia, Geely does not have a sophisticated plant in the country to produce them.

“They plan to do it in a big way – ASEAN has a population of approximately 620 million and it’s a big market,” he said, adding it is a good strategy to assemble the cars in Malaysia and sell them to such a large market.

He revealed that Geely will be producing the cars in Tanjung Malim, which is where Proton currently has a plant. “They have to set up the factory within five years. It will be done in stages. They are now in the process of relocating operations. They will start building the plant next year,” he explained.

Geely to turn Malaysia into regional hub for Volvo

During the signing of the Proton-Geely FSP, it was suggested that Geely will use Proton’s Tanjung Malim plant (pictured below) to assemble Volvos and pay an assembly fee. At the time, DRB-Hicom did not disclose whether there would be any changes to local assembly of Volvo cars, saying that more details will be revealed following the signing of the definitive agreement before the end of July.

However, it should be noted that local assembly of Volvo vehicles has already existed in Malaysia for nearly five decades, with Volvo being the first carmaker to establish a vehicle assembly plant in Malaysia, where it was known as Swedish Motor Assemblies (SMA) from 1967 to the early 2010s.

The subsidiary company of Volvo Car (owned by Geely), now known as Volvo Car Manufacturing Malaysia (VCM), is currently headquartered in Shah Alam, where it produces the S60, V40, V60, XC60 and XC90. As a bit of trivia, Malaysia is the only other country in the world to produce the brand’s flagship SUV (XC90) outside of Sweden, where it is available in a T8 Twin Engine Inscription guise.

Geely to turn Malaysia into regional hub for Volvo

At present, Volvo’s local assembly operations has an output of 1,500 units, but the company said earlier this year that a RM20 million restructuring of its Shah Alam plant will allow it to eventually raise total production up to 5,000 cars a year. It is set to increase capacity by 50% this year, followed by another 50% next year.

Currently, VCM exports some of its production to Thailand, but will look to expand its exports to five new markets in the future. Among the targeted countries include Vietnam, Myanmar, Philippines, Indonesia and Taiwan – which as you can tell, some of which are ASEAN countries.

It certainly appears that the minister may have overlooked or may not be aware of the existence of VCM, which already has a sophisticated plant in the country to produce Volvo cars, as well as ongoing export operations. For the benefit of the doubt, Ong could be referring to an expansionary plan for local assembly of Volvo cars in the country.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard's strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • AI-generated Summary ✨

    Comments generally express optimism and support for Geely’s plan to turn Malaysia into a regional hub for Volvo, highlighting the potential benefits for local manufacturing, employment, and ASEAN market expansion. Many admire Volvo’s longstanding presence in Malaysia and criticize government officials for their ignorance and misstatements about Volvo and Proton’s contributions. Several comments emphasize the significance of Volvo’s existing plant, investment, and technological advancements in Malaysia, advocating for full assembly or manufacturing of parts locally. While some express doubts about affordability and market size, the overall sentiment is positive, with hopes that this move will elevate Malaysia’s automotive industry and support luxury car exports. Off-topic debates and criticisms of government policies are filtered out, focusing instead on Volvo and Geely’s strategic impact.

  • Habislah SMA!

    Like or Dislike: Thumb up 2 Thumb down 3
    • Tok Guru on Jun 13, 2017 at 3:02 pm

      Bangkitlah Volvo! Syabas tokmoh !

      Like or Dislike: Thumb up 5 Thumb down 0
    • WT Fuchhh on Jun 13, 2017 at 7:56 pm

      Geely can start oversea Volvo manufacturing immediately after buyover. Proton after 20 years, still not yet manufacture 1Lotus car even. WTF…men

      Like or Dislike: Thumb up 3 Thumb down 0
    • Seriousling on Jun 13, 2017 at 8:20 pm

      I just knew this Ong Ka Chuan is the spokesman for Zhejiang Geely.. what a successful politician…

      Like or Dislike: Thumb up 0 Thumb down 0
  • Gud, hopefully Volvo can replace Proton as national car

    Like or Dislike: Thumb up 45 Thumb down 8
  • tokmoh will be here anytime now to leave a comment

    Like or Dislike: Thumb up 1 Thumb down 1
  • arowana on Jun 13, 2017 at 1:21 pm

    To be honest, it’s better to turn Proton factory into Volvo factory and produce only Volvo cars here… this is much better for the workforce and thus the whole nation.

    Maruah apa lagi… Proton dah tumbang dah tarak maruah lagi..

    Like or Dislike: Thumb up 27 Thumb down 10
  • Volvo owner on Jun 13, 2017 at 1:33 pm

    I like the last para of the article!!!

    Like or Dislike: Thumb up 11 Thumb down 2
  • YB Kunta Kinte on Jun 13, 2017 at 1:33 pm

    Thank you Geely for saving Proton. Without you, Proton won’t have money to even pay their workers. Lucky you have saved Proton. Infact, now making Malaysia the hub, you are also saving Malaysia.

    We are so thankful to Geely and China. We are so grateful Geely and China are injecting intelligence, hard work and diligence to Proton and Malaysia.

    We hope also, Geely put more people from mainland into Proton as this will turn the company around faster. Let us hope for a CEO from mainland to lead Proton to greater heights.

    Like or Dislike: Thumb up 75 Thumb down 60
    • Kopi pek again kunta on Jun 13, 2017 at 4:02 pm

      No doubt it was one of main reason Geely buy over proton share. Smart move

      Like or Dislike: Thumb up 14 Thumb down 12
      • YB Kunta Kinte on Jun 13, 2017 at 5:03 pm

        But Geely only paid RM170 mil for 49% of Proton. Despite gomen pumping billions, and the recent RM1.5 bil and RM1.1 bil soft loan, 49% of Proton is ONLY worth RM170 mil.

        How long can the RM170 mil last?

        Like or Dislike: Thumb up 1 Thumb down 1
    • BringThePain on Jun 13, 2017 at 8:32 pm

      Get a life.

      Like or Dislike: Thumb up 0 Thumb down 1
  • sahharudin on Jun 13, 2017 at 1:35 pm

    Luaskan Kuasamu Geely !

    Like or Dislike: Thumb up 12 Thumb down 2
  • tokmoh. on Jun 13, 2017 at 1:38 pm

    Menteri and their ignorant statement.

    Volvo is the first local assembler here since the 60s, and still standing strong today in Shah Alam. In fact, not too long ago they said they’re investing rm20mil to upgrade it.

    What an ungrateful and insulting stand to Volvo’s contribution to the nation. Dah la syok sendiri claim Tg Malim will assemble Volvo, when Geely, Proton, DRB, no one else mentioned it.

    Like or Dislike: Thumb up 17 Thumb down 1
    • lilytan on Jun 13, 2017 at 3:05 pm

      Menteri ignorant and delusion.

      Rakyat not surprised

      Like or Dislike: Thumb up 11 Thumb down 2
    • Low2215 on Jun 13, 2017 at 3:43 pm

      I think it depends to what extend will Volvo manufacture their car in Mslaysia , does it just merely doing assembling ? or does it includes things like manufacturing parts such as engine in Malaysia , because if it is second one then it will benefit alot of companents vendor in malaysia.

      Like or Dislike: Thumb up 2 Thumb down 1
  • sohhai on Jun 13, 2017 at 1:40 pm

    ASEAN may have a population of 620 million but 80-90% of them do not earn more than USD3000/month. Therefore this means cars like BMW, Mercedes and Volvo are priced out. Geely probably would do better by turning Proton into a Geely car hub

    Like or Dislike: Thumb up 6 Thumb down 5
    • kzm (Member) on Jun 13, 2017 at 3:00 pm

      They only need to tap 10% of the population. Heck even 5% is more than enough for volvo.

      Like or Dislike: Thumb up 6 Thumb down 1
  • tokmoh. on Jun 13, 2017 at 1:41 pm

    And do note, Shah Alam plant is fairly well invested. It’s the first in Malaysia to have laser welding when it starts local assembly of V40.

    And until today, it remains the only plant outside Sweden to assemble XC90 T8.

    Volvo invested and gave so much to our country, and the govt didn’t even know or acknowledge it. To have made such ignorant statement, it warrants an apology.

    Like or Dislike: Thumb up 33 Thumb down 1
    • Aero (Member) on Jun 13, 2017 at 3:12 pm

      Haha yeah man ! I still feel that Volvo is the most underrated among the luxury car brands here, both in terms of product and recognition.

      The Thai government gives out billions in incentives to foreign car companies, and make them feel welcome and at home. Car companies have the freedom to do what they want, without fear of government intervention. The Thai government has laid out clear, transparent regulations for future growth.

      I can’t say the same about our government. Until now, I still don’t understand exactly what constitutes an ‘EEV’ car. Everything is done behind closed doors. The AP system has been a huge failure. The government has intervened one too many times in Proton’s business, at Proton’s expense. Until now, Malaysia is still primarily dependent on ancient Euro 2 petrol. Plus many other things. So much wasted potential and missed opportunities. Thank you BN. Thank you Jibby. Beribu-ribu tahniah. … Sigh.

      Like or Dislike: Thumb up 23 Thumb down 1
      • Our EEV program is unique in that it encapsulates the entire process of manufacturing/building the car, unlike in tomyam where EEV applies to car itself only.

        This means that even if the car is slightly less EE, but if facilities/processes to build it is EE (such as power regen, solar, the assembly works is green certified, recyclable material of car, hazardous remainder materials, etc), then the car will be EEV qualified. Deswai some like Haval got EEV cert. Its their facilities, not just the car.

        Its a more holistic take on being green instead of polluting environ just to produce green cars.

        Like or Dislike: Thumb up 19 Thumb down 13
        • Energy Efficient Vehicle is a joke. Large SUV like Toyota Fortuner , especially the petrol variant so thirsty also can qualify for EEV. So what is the point of EEV then ?

          Like or Dislike: Thumb up 1 Thumb down 0
          • All these EEVs are a joke. If minister said it is then it is, just like what they claim Proton as BMW of Asia last time

            Like or Dislike: Thumb up 2 Thumb down 1
      • Wrong, not at Proton’s expense but at the expense of the rakyat. If someone needs to make an apology, it’s Proton

        Like or Dislike: Thumb up 9 Thumb down 6
        • P1 is neither a living entity or sentient being. If wanna blame someone, then its that geriatric on the dark side. So remember to choose wisely when the important time comes.

          Like or Dislike: Thumb up 1 Thumb down 2
  • YB Kunta Kinte on Jun 13, 2017 at 1:42 pm

    Menteri never do any research. Just tembak only. Volvo is the oldest CKD plant in Malaysia.

    Like or Dislike: Thumb up 47 Thumb down 43
    • kzm (Member) on Jun 13, 2017 at 3:03 pm

      same like u lor.. do u even do any research before comment? try read most of ur comment here in paultan.

      Like or Dislike: Thumb up 21 Thumb down 32
      • Kamarulzaman on Jun 13, 2017 at 6:20 pm

        kzm, your comments few years ago was worse….they were racist in nature. 2014. Go see your own comments

        Like or Dislike: Thumb up 3 Thumb down 1
      • Kunte Kurap on Jun 13, 2017 at 8:42 pm

        Nice shot kzm. Hahahahahahaa.

        Like or Dislike: Thumb up 2 Thumb down 2
      • loler on Jun 13, 2017 at 8:49 pm

        Whoever wants to laugh after stressing work can read KK comments here. It is all joke to prove there is no limitation to stupidity. Lol

        Like or Dislike: Thumb up 1 Thumb down 3
  • lilytan on Jun 13, 2017 at 1:46 pm

    Geely plans for proton is obiviously missing.

    Like or Dislike: Thumb up 6 Thumb down 1
    • Geely rebranding exercise, Volvo + Proton = Voltron

      Like or Dislike: Thumb up 19 Thumb down 1
    • ae101 on Jun 13, 2017 at 3:43 pm

      This is so truth. Perhaps based on their top 10 priority, proton development is their last since it isn’t making much money. Business is about cash. Mys made pride? You wait first ok.

      Like or Dislike: Thumb up 3 Thumb down 1
      • Mr. Octopus on Jun 14, 2017 at 10:04 am

        Geely would be silly to ignore Proton. As bad as they are in 3rd place, they still sold 70,000 units last year compared to Volvos 1,000. Yes I know its apples and oranges but it doesn’t take much for Geely to turn a measly 1k profit from every car sold from that 70k units for a cool 70mil profit.

        Like or Dislike: Thumb up 1 Thumb down 4
  • Ex-VGM staff on Jun 13, 2017 at 1:48 pm

    By having the expansion, Volvo can assemble all its models in Malaysia instead of selected few and also increased capacity more than 1,500 units a month. Say 5k a month? Enough to service entire ASEAN markets.

    Like or Dislike: Thumb up 3 Thumb down 1
  • thepolygonal on Jun 13, 2017 at 1:50 pm

    Now the question is, is this gonna be a refresh for the Tanjung Malim plants meaning workers being sent to training or totally kicking out the old workers and replace them new ones? It’s very scary when they don’t give details like that because a lot of related parties will fell very uneasy.

    Like or Dislike: Thumb up 2 Thumb down 2
  • so that’s their main intention….volvo base…

    Like or Dislike: Thumb up 3 Thumb down 0
  • kiddd on Jun 13, 2017 at 1:55 pm

    Nice..
    hopefully can get S60 polestar with bargain prices..

    Like or Dislike: Thumb up 2 Thumb down 1
  • Haji diouf on Jun 13, 2017 at 2:11 pm

    5 decades assemble in malaysia.. back in the 60s.. tapi harga imposed macam high end CBU imported from sweden…

    Like or Dislike: Thumb up 4 Thumb down 2
    • tokmoh. on Jun 13, 2017 at 3:07 pm

      U pun ignorant macam menteri.

      Do ur research, and see that Volvo is better value for money than comparable German rivals.

      Consider amazing they can offer such pricing, when their volume is way lower.

      Like or Dislike: Thumb up 7 Thumb down 4
  • Hello on Jun 13, 2017 at 2:56 pm

    A new era of volvo. Bmw n merc sure goyang punya

    Like or Dislike: Thumb up 2 Thumb down 2
  • Aero (Member) on Jun 13, 2017 at 2:57 pm

    Excellent news ! Geely has made many big statements, but I think this is one of the biggest yet.

    Our automotive industry may not survive in the coming decades without support (FDI) from the big luxury car companies. Not many are aware, but unlike mass market car companies (Toyota, Honda etc.), luxury car brands do not require vast economies of scale to remain profitable. Profit margins are considerably higher among luxury cars, while mass market car companies often have little to no profit margins, even with economies of scale. (they make most of their profits through aftersales)

    Luxury cars tend to sell on brand prestige, not value for money. Luxury cars tend to use more cutting-edge technology well ahead of their time, as opposed to tried & tested ancient stuff from the 1990s. Reliability is not everything in luxury cars, there are other, more fulfilling aspects which vary from brand to brand.

    In short, (well-to-do) people are willing to pay (whatever the cost) for the exclusivity, technology and ‘you’ll never get this anywhere else, but here !’ things in life. If you own a luxury car, or know family who do, you will understand what I mean. If you have been in a new Mercedes, BMW or Volvo, you will instantly ‘feel it’. It is hard to explain in words, so please forgive me if you are still unconvinced at this stage. Personally, I am from a middle class upbringing, I drive a Proton, and I wouldn’t pay anything over RM150k for ANY car… But I can understand why some people do.

    As we know, the Japanese car companies have long chosen Thailand and Indonesia as their export hub in ASEAN. Some like Mitsubishi even use Thailand as their global hub. The Koreans and Chinese are still 50/50 between Malaysia and other ASEAN hubs. They are having trouble cracking the Thai and Indonesian markets because of the long standing dominance of Japanese car brands. Maybe, someday they will.

    But most European and luxury car brands are still undecided in ASEAN. This is mainly because the three big markets, Malaysia, Thailand and Indonesia all have similarly sized domestic luxury car markets. Domestic demand needs to be strong, before exports can be considered.

    BMW and Mercedes-Benz haven’t committed their investments to any one specific ASEAN country. Malaysia, Thailand and Indonesia all have comparable operations for BMW and Mercedes-Benz assembly. However, Thailand is currently ahead for BMW exports, while we are ahead for Volvo. Mercedes is 50/50 between the two in terms of volume. Indonesia is the only one to have an Audi plant. Jaguar, Land Rover, Genesis and Lexus have no factories in ASEAN.

    In the future, it could go either way between the luxury car brands. There is no clear leader between the three main ASEAN hubs. It will be up to Volvo to once again demonstrate that our auto industry is viable and is capable of supporting luxury car manufacturing (not just CKD assembly). Godspeed and all the best to Volvo and Geely.

    Like or Dislike: Thumb up 19 Thumb down 1
    • tokmoh. on Jun 13, 2017 at 3:38 pm

      Geely haven’t said anything, this menteri is the one that’s counting the chicken before they hatch.

      Quitr spot on about luxury cars not needing economy of scale, I’m puzzled all these years how Volvo can survive here despite very weak sales, until XC90 arrives and their sales is surely picking up. Expect better sales with future 60-series and 40-series models.

      All the more as I’m in the line of accounting, drawing on my personal work experience, it’s impressive they can not just survive, but also invest rm20mil in their Shah Alam plant.

      I’ve thought before, it surely includes many (legal) clever tax avoidance planning. LHDN do have a thing called Allowance in Increase of Export (AIE), and it feels they’re putting it to good use to see them increasing their export. The tax break is pretty good, and they must surely have very good resource management skills to survive on such mediocre sales number.

      Having local ownership in Proton is perhaps the impetus Geely wanted and needed to breakthrough the ASEAN market unlike any other Chinese carmakers before. By having local ownership, it demostrates their serious commitment to be present in this market.

      It’s not a joke or angan2 mat jenin for them wanting to be a top 3 carmaker in ASEAN, presumably the top 2 being Toyota and Honda. It feels ambitious, but not rubbish, and given enough resources and effort, it’s very possible, and as a fan, I couldn’t be any more excited at the thought of how very possible can it happen, it’s giving me goosebumps!

      Godspeed to Geely, Volvo, Proton.

      Like or Dislike: Thumb up 6 Thumb down 1
  • Fengshui Master on Jun 13, 2017 at 3:45 pm

    Look at the factory photo. It shows the small river flowing out profusely at bottom end which means business keep on making losses. Solution is closed down, land-fill the river and relocate the flow elsewhere far away from the factory.

    Like or Dislike: Thumb up 9 Thumb down 6
    • 12yrsold on Jun 13, 2017 at 5:18 pm

      Ha ha ha. That’s a good joke. If what you say is true, Proton should have consulted you first instead of loosing billions.

      Like or Dislike: Thumb up 0 Thumb down 0
    • Tokmoh percaya kah?

      Like or Dislike: Thumb up 2 Thumb down 1
  • Rising Panda on Jun 13, 2017 at 5:08 pm

    Malaysia a hub to distribute its cars to ASEAN has been reported in local China’s press news just after Geely closed the deal and tax incentives were one primary reason. It was a big ambition to penetrate the market dominated by Japanese auto makers in ASEAN. Nevertheless, a bold move can be on achieved by good branding (Volvo and Geely), services, support, and huge financial backing.

    Like or Dislike: Thumb up 0 Thumb down 0
  • kassim on Jun 13, 2017 at 5:12 pm

    Where is Proton in Geely’s plans ?
    Looks like P1 will be left alone to fend for themselves cos DRB still keras kepala mati2x wanna hold a 50.1 % stake.
    Let Geely lead the turnaround plan lah.
    Why DRB afraid & wanna protek kroni interest kah ?

    Like or Dislike: Thumb up 1 Thumb down 0
  • hukaka on Jun 13, 2017 at 6:47 pm

    new s40,V40 replace saga,S60 replace persona,S90,V90 replace perdana,X40 replace Iriz,X 60 replace ertiga,X90 PHEV replace exora…..
    geely car price introduces like bezza,myvi and alza……

    Like or Dislike: Thumb up 0 Thumb down 0
  • Kevin Henry on Jun 13, 2017 at 6:52 pm

    Lol Menteri cakap macam nak cari unicorn. They don’t need the damn Proton plant. It is outdated and purchased at inflated prices. Without the Proton plant, they can build far better cars in Shah Alam. Inherit the Tg Malim plant with lembap workers. First things first, cut the headcount you don’t need and cut the suppliers.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Semi-Value (Member) on Jun 13, 2017 at 9:17 pm

    i think geely forgot shah alam got plant

    Like or Dislike: Thumb up 2 Thumb down 0
  • Hi Gerard,

    Volvo Car Manufacturing Malaysia is known as VCMM, not VCM. VCM is the dealer of Volvo cars in our country.

    Like or Dislike: Thumb up 1 Thumb down 0
  • leonardo on Jun 14, 2017 at 9:17 am

    The Volvo assembly plant in Shah Alam is just that. An assembly of CKD parts plus painting facilities. in Tg Malim, Volvo is probably looking at full assembly process – from stamping, body assembly, painting and final assembly process.

    Like or Dislike: Thumb up 0 Thumb down 1
  • Dulu merancang

    ” kerata Proton setaraf dengan Volvo”

    Sekarang

    “Kilang Proton pasang kereta Volvo”

    Like or Dislike: Thumb up 3 Thumb down 0
  • Sam Loo (ori1) on Jun 15, 2017 at 9:32 am

    Pity Volvo owners. The RV just took another turn south

    Like or Dislike: Thumb up 0 Thumb down 0
 

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