The Honda BR-V was recorded a sales figure of close to 11,000 units within just six months of its launch, exceeding Honda Malaysia’s (HM) annual sales target for the model (10,000 units). The success of the seven-seat model has prompted HM to set a new sales target of 15,000 units, a 50% increase from the initial target for the BR-V for the remaining months of 2017.
According to the company, the range-topping V variant makes up the majority of sales at 80%, while the remaining 20% is contributed by the E variant. Customers also prefer Taffeta White (27%) and Modern Steel Metallic (25%) as their colour of choice when they order their BR-Vs, with Dark Ruby Red Pearl, Golden Brown Metallic and Lunar Silver Metallic sharing similar sales percentages of 16% to 17%.
From a regional standpoint, the Klang Valley contributed the highest sales figures at 44%, with the Southern region recording 20% and the Northern region with 18%. The BR-V also helped boost HM’s sales figures in East Malaysia, achieving 10% of total sales and exceeding its initial target of 6% for the region.
Despite its popularity, HM assures customers that the expected delivery period for the BR-V remains at one to two months. The company is also doing what’s necessary to ensure prompt deliveries, and thanks customers for their patience and understanding.
Both variants of the BR-V are powered by a 1.5 litre SOHC i-VTEC engine providing 120 PS and 145 Nm of torque, with drive being directed to the front wheels via an Earth Dreams CVT. The E variant is priced at RM83,210 and the V variant is listed as RM90,010 (both prices are on-the-road without insurance).
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This proves beyond all doubt that to sell a car in Malaysia. You do not need to be very cheap, or have a robust or fun powertrain, or even a passable design language. Stick on the T or H badge on to any hideous body, stick a small underpowered engine in, and it sells.
Underpower is Sienta and petrol Innova. Both of them are very sluggish especially in term of acceleration when compare with the BR-V.
Forget to mentioned the Avanza and Alza as well. Bring in Mobilio and Ridgline then Toyota can say goodbye to Avanza and Hilux.
Why people buy Honda is very simple. When my Honda whole side mirror got smashed, I drove into Honda without appointment and got it replaced. And that also they replace it even with the same colour!
When my Proton side mirror got smashed, Proton took 2 weeks to replace the side mirror and they wanted another 1 week to “cat” the mirror with the same colour.
2 hours VS 3 weeks. This is your answer why people buy Honda in Malaysia
People buy cars from Kunta Motor to use Kunta protocol, to smash Kunta cars
How come Exora bigger n cheaper tak laku.
Becoz it not T & H badge?
Try sticking a T or H badge on it. Maybe, just maybe there will be a long queue forming.
That only shows how sheeps, MY pipu are.
Proton just might do it. They are not that clever
But still cleverer than…u
Exora almost eol laku keras
Are U mocking those thousands of people who use their hard earn $$$ to buy T or H badge vehicle??! They probably have a different “taste” just like not everyone like McD/KFC for lunch when there is Nasi Lemak & Chicken Rice.
So you’re refering to the Ertiga?
Hes refering to avanza
All Hail Honda
SUV got no market in MY…O waiii
This not SUV
Said Pug
Wow! Super ugly butt, interior full of hard plastics and a hand brake as big as in a lorry can accumulate 11k orders?
So many people have opted for a hideous, underpowered vehicle. This will encourage Honda, Toyota, etc. to try to sell us more ugly, underpowered, and boring cars at elevated prices.
I’m from Kuching and tested the power during overtake (with 5 adults including driver) seems no problem. Really didn’t feel the under power as what most of the people commented here.
However, the interior is really not in favour.
-no armrest, plastiky feel
-gear no LED indicator
-old design for the sterling
-front passenger drawer hard to close it back after opened
-no alarm
Feel a bit “cheap” for a RM94k car. Sound proof said to be better than India or Indonesia version, but the sound proof is really not as good as what I’m expecting.
Other than that, it’s OK.
Add a few k can buy H-RV perhaps??
Yes, HR-V was in my list too. But I really need a 7 seaters. If only HR-V is a 7 seaters, it’d be perfect for me. But then the price, will be another story…
I personally thinks that a 100k +/- car should have equipped with those “basic luxury” features.
They found the sweet spot on pricing on a desired product. If it’s desired and perceived to be overpriced, nobody gonna buy. This pricing hits the right spot. Well done Honda, now if Toyota brings in the CH-R and label it at 150k, it’s gonna be a not so affordable desired product. Get the price right on a desired product and the customer comes to you instead of you go to the customer. Congratz Honda!
The interior is really small. I mean, can touch shoulder to shoulder for front occupant.
Prove Malaysian doesn’t care about comfort, safety and looks.
Honda is the flavor of the month. But don’t get too comfortable Honda, things can change if you take things for granted. Look at toyota. I would say malaysia is the only market where companies reward their growing number of loyal customers by giving less and less value for money and hopefully honda won’t be like that.
Kudos Honda. Now open more 2S centres in Klang Valley to cater for this increase. In the long term, these 2S centres will allow for faster servicing, lower waiting period & happier customers. A happy customer means a return sales customer & word of mouth recommendation.
As horrible as this vehicle is, it speaks volumes on how or what msians want. Is it desperation, limited choice, brand loyalty ?