It wasn’t very long ago that market share of around 35% was groundbreaking stuff from Perodua. But is above 40% the new normal for Malaysia’s auto market leader?
The maker of the Myvi started 2018 flying out of the blocks, and scored its first over 40% monthly share in January (17,693 units). With four months of car sales done and tabulated, Perodua has sold 75,500 units in January to April 2018, which is good for a market share of 41.6%. Perodua’s April market share was 43%, the highest ever monthly figure in the company’s history.
It’s not just the slice of the pie though, as sales itself went up by 16.8% compared to the same period last year. The strong sales results were supported by an increase in bookings, which rose 14.2% to 113,900 units.
On the production side, Perodua’s two plants in Sg Choh rolled out 71,300 cars in the first four months of the year, 14.6% more year-on-year. These figures were revealed by Perodua president and CEO Datuk Aminar Rashid Salleh at the company’s annual buka puasa with the media yesterday night.
Despite the strong start to the year, Aminar said that Perodua’s 2018 sales target of 209,000 units remains unchanged. That’s understandable, given the uncertainties that lay ahead for the car industry – there will be two sets of price changes in the coming months with the zero-rating of the goods and services tax (GST) and the impending return of sales and service tax (SST), with the latter to start in two to three months time, according to Tun Daim Zainuddin of the new government’s Council of Eminent Persons.
Aminar urged customers to proceed with their purchase without waiting for June 1, as Perodua is effectively waiving GST for sales and after sales for the remainder of this month. “Our bottom line has been slightly affected, but never mind, we respect the decision of the government,” he said.
On whether cars will costlier than today with 10% SST back in place (car prices largely came down when GST replaced SST in April 2015), Aminar said that “mathematically, it looks as if it will go up, but we have to really calculate.”
“As an industry player, and through the Malaysian Automotive Association (MAA), we will discuss with the finance ministry to get more details. Once we get the direction, then it’s easier for us to have a counter-proposal,” he added.
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Proton: Wait for our Boyue then you will know.
cheap n berkualiti,,p1 wll remain s malaYsia 1st! cunn x?
Chinese Geely cunn
Perodua success = Follow Japanese work culture ethics!!
Youtube Video:
Tun M: Why Proton can’t compete with Perodua
Jun 10, 2015
…Former Prime Minister Tun Dr Mahathir Mohamad says Perodua’s adoption of Japanese work ethics has enabled it to be more competitive than Proton.
Tun said gomen will not touch proton again.At 50,000 units sales in 2018…DRB /Geely will report a hefty loss again,perhaps rm 500 juta,will waiting for Boyue to materialise.
I think geely will call it a day,cos things stagnate…in the end we will end up with perodua alone for lower segment cars/mpv.
Can we hope the govt will remove protection for national cars and allow Honda Toyota and kia to sell at competitively free prices like in many foreign countries?
No plans to buy back Proton.
Hi all PT fans! another beautiful Wednesday :D
Tax the poor… Wait a minute. How come P2 market share grows if the new Gov only tax the poor to subsidies the rich?
dont bilip in the regular troll here. He got no job now
unemployeds can delay repayment of PTPTN …
No worries. With Bapak P1 back, he will make P1 great again. Harapan Bapak P1.
He’s not buying back P1, how to make P1 great?
then P2 comes with Kembara replacement, Toyota with Avanza/Rush replacement.
I’m waiting to observe (with kacang putih ready) how Proton Boyue overcome these introduction.
Tak payah pening, tak payah pikir. Beli jer P2…
Discipline and Japanese ‘5S’ key to Perodua’s success
26 February 2016
http://paultan.org/2016/02/26/discipline-and-japanese-5s-key-to-peroduas-success/
…Morita san said that Perodua plants practice Dojo, which means “home of practicing”, to maintain quality and service standards. The veteran boss explained that the company implemented a 5S workplace organisation method comprising five Japanese words – seiri (sort), seiton (set in order), seiso (shine), seiketsu (standardise) and shitsuke (sustain), to create a pleasant workplace for all.
…The heads lead by example. “Me and Zainal will be waiting as early as 7.30am to greet our workers at the main entrance,” he said, referring to Perodua Auto Corporation deputy president Zainal Abidin Ahmad, who was also present at the leadership lecture organised by the Malaysia-Japan International Institute of Technology (MJIIT) at Universiti Teknologi Malaysia KL.
…Such practice is part of Perodua’s initiatives in maintaining discipline, and it has turned out to be successful, Bernama quoted Morita as saying. He also advised the students to be open minded, ready to accept changes and to believe in their own ability to achieve success.
Looks like we don’t need Thanos here. P2 will wipe half of the population. Hahaha.. good for environment.
we don’t need Thanos here.
Welcome to the new normal P2 PH
How did P2 achieve 40% market share when they are late to the game compare to P1 ??! Hope john can give a better explanation.
Perodua success = Follow Japanese work culture ethics!!
Perodua: Kerajaan bangga
13 Januari 2016
…Sehubungan itu, beliau mengucapkan terima kasih kepada Daihatsu yang membantu Perodua dari segi pemindahan teknologi dan meningkatkan kualiti pekerja melalui latihan yang berteraskan prinsip kerja rakyat Jepun.
SPAD help P2.
Ruma saye Ada dua axia ,itu explanation
Because they make better cars then P1? Is that a good enough explanation?
Personally, Perodua should ramp up their factories and start having some agreements with Toyota to export them to foreign markets. Proton was once at this height, but their stubborness or lack of initiative to export cars aggressively equate to their decline. The success of once small-time mass-manufacturers; Hyundai, Honda & Mazda, all gambled on exports as their main revenue maker, Perodua should do the same, as a form of budget alternative to Toyotas in developing countries.
Economics 101. Consumers lacks of purchasing power and limited choice of affordable selection therefore are forced to take this brand!
Alternative gooder.
There is Proton but consumers choose to buy P2 instead. You should ask refund from the school you studied economic from.
Ask refund Economics or yeast lump
Very limited choice indeed either P1 or P2 only. Sigh!
This translate to more jam!!!!!
Proton can get 80% market shares when Proton introduce Boyue.. mark my word..
Saya dah test drive Suprima S Premium. Teruja dengan enjin turbo cfe & handlingnya. Namun memikirkan time bomb pada OCH & CVT Punch dia, akhirnya tanpa test drive, saya terus booking Myvi 1.5 Advance. Betul, Perodua magiknya “tak payah fikir, tak payah pening”. Beli je..