To most people, buying a car can be a very euphoric experience. Truth be told, that’s really just the first step into the full car ownership experience. What comes after that is equally as important – aftersales.

With Honda now selling more cars than ever before, the company is committed to provide customers with matching aftersales treatment. This is where Honda Pride comes into the picture. Whether you’re driving a brand new or older Honda model, you will be entitled to 12 specially-designed aftersales benefits, each curated for your peace of mind.

For starters, all Honda cars go through a comprehensive preventive maintenance service schedule, and newer models now come now come with a 10,000 km service interval, up from every 5,000 km from before. Because of this, components like the fuel strainer and pollen filter have been upgraded for better durability.

Honda also offers free labour service for alternate visits. What’s more, there’s a minimum of 15% discount for genuine parts, and the Bulk Oil System ensures that you only pay for the exact volume of engine oil your vehicle requires. That way, wastage is reduced as well.

All Honda technicians are certified, which guarantees high levels of workmanship. Furthermore, the service facilities are equipped with state-of-the-art tools for accurate diagnostics. For an extra peace of mind, all Honda cars come with a five-year unlimited mileage warranty, and there’s even a comprehensive Honda Insurance Package (HIP) for yourself and your beloved car.

Of course, HIP offers a wide range of services, including a 24-hour emergency towing assistance. Last but not least, there’s a comfortable, air-conditioned lounge with Wi-Fi and complimentary F&B to make your visit a more pleasant experience. For kids, well, the kids’ play room should keep them entertained for hours.

Find out everything you need to know about Honda Pride in the video above. What do you think of this initiative, guys? Comment below!