In celebration of the end of the ban on women drivers in Saudi Arabia, Jaguar held a ‘lap of honour’ at a circuit in the Arab state with racing driver Aseel Al Hamad at the wheel of a Jaguar F-Type. Aseel Al Hamad is the first female board member of the Saudi Arabian Motor Federation.

Aseel joins Jaguar in calling for June 24 to be known as World Driving Day. “Having loved cars since I was a child, today is highly emotional for me. This is the best driving moment of my life,” she said. “It’s easy to forget and take for granted the enjoyment of driving and just what a privilege it is to get behind the wheel of a car,” said Jaguar customer experience director Fiona Pargeter.

“World Driving Day is a commitment from Jaguar to celebrate this key moment annually for both men and women. This year, we’re really excited to collaborate with the brilliant students from Saudi Arabia to shape the future of mobility for people around the world,” Pargeter added.

The first public protest in lobbying for Saudi women’s right to drive was held in 1990, where just 47 women gathered against the outright ban. Saudi officials and clerics have said in the past that it was culturally ‘inappropriate’ for women to drive, and that men wouldn’t know how to handle having women driving cars next to theirs.