Harley-Davidson reveals 2022 growth plan – new Pan America 1250 adventure bike, 975 cc Streetfighter

Titled “More Roads to Harley-Davidson”, US motorcycle maker Harley-Davidson (H-D), revealed its marketing and product plan through to 2022. The plan is intended to support H-D’s 2027 market objectives with the addition of several new models, including a couple outside its traditional cruiser market.

First of these is an adventure bike called the Pan America 1250. Carrying the traditional H-D V-twin, this represents a complete new market for H-D, albeit one that is already filled with very capable machines.

The Pan America 1250 is joined by 1,250 cc Custom as well as a 975 cc Streetfighter. All three new H-Ds are slated for launch in 2020.

These new bikes are part of H-D’s new modular platform of 500 cc to 1,250 cc middleweight motorcycles which it says spans three distinct product spaces and four displacements, supplemented by additional models up to 2022. This is in addition to a plan to produce a small displacement in the 250 cc to 500 cc range for the Asian market.

This “beginner” H-D will be produced through a planned strategic alliance with a manufacturer in Asia. The new small H-D is primarily intended for the India market.

H-D’s Project Livewire electric motorcycle will also be resurrected and included in part of its market strategy. Livewire will be supplemented by small and lighter electric motorcycles in the years leading up to 2022.

It was also mentioned in the press release that H-D will be revamping its retail strategy to include more e-commerce. Dealer networks will also include a new retail format that includes small storefronts in urban areas to “expose the brand to urban populations and drive sales of the expanded Harley-Davidson product portfolio and expand international apparel distribution.”