Proton has signed its latest agreement approving dealers for upgrades to 3S and 4S status. Of the 12 that signed up, six of them are new to the Proton fold, including two in Sabah.
The new dealers include Victorange, Fook Loi Corporation, Ming Heng, Grand Arena Automotive and YS Autoworld. Fook Loi Cooperation group executive director Thomas Chiu said that he had always believed in the ability of the national carmaker to “conquer the market once again,” so much so that he invested in not one, but two outlets – a 4S centre in Kota Kinabalu and a 3S centre in Sandakan.
“We have always been positive that Proton has the potential to grow big. We are happy that Proton has accepted our investment commitment. For the moment, we really look forward to more business collaboration and hope that efforts to this end will be successful.
“With Geely partnering Proton, the potential for Proton to grow looks even more promising. Geely, with its technologically inclined line-up of cars, together with strong sales and service platform of new Proton road map, I am optimistic Proton will be able to re-brand itself as a competitive player in the market,” said Chiu.
Ming Heng Motor CEO Eric Lee highlighted the importance of customer satisfaction, saying, “To be in a business for long-term, putting customers’ needs as a priority will go a long way. These customers will be the ones who will recommend others about your brand if they are treated with honesty, professionalism and integrity. A brand is only as big as how satisfied and happy its customers are. Naturally, operating a one-stop centre will provide the kind of convenience customers need.”
A further six dealers are existing outlets upgrading to 3S and 4S centres, with an enhanced look inside and out to ensure a smooth customer experience. This includes the new light blue corporate identity, which has already been adopted by a number of new and upgraded dealerships.
Tian Siang Deluxe Auto managing director Steven Tan said, “Changing public perception towards Proton begins at outlet level. One of the most obvious ways is to enhance the façade. What is important next is the delivery of good sales and after-sales which the public can feel and experience. To do this, we need to operate as a one-stop centre. Eventually our goal is to ensure customers are happy and satisfied with the services they get. Happy and satisfied customers are the ones who will give us repeat business.”
Proton said that so far, it has approved 93 outlets for the 3S and 4S centre upgrades, which is 85% of its target of 109 by October this year. The national carmaker claims that it is confident in securing the remaining 16 outlets within this period.
“All our plans are on track with most states having fulfilled its quota for outlet upgrades except for 5 states which are Melaka, Johor, Terengganu, Perak and Central. However, the numbers are small. We are confident, even before October, we should be able to realise the total of 109 outlets,” said Proton Edar CEO Abdul Rashid Musa.
“Moreover, I am satisfied with the developments that are ongoing at Proton outlets. More and more are
upgrading and enhancing their outlets to provide better sales and service experience. I believe, the investment they make today will reap returns in the long term. The new and upgraded outlets will set the pace for others who are keen on selling future Proton models, starting with the much-anticipated SUV.”
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Proton bound to conquer ASEAN market once again.
with coming launching of Boyue, SX11 B-segment SUV and BinRui C-segment sedan.
Geely with these models also far from conquering any market but rip off Proton can?
Go go go! Better speed things up! Hurry up with the construction and setup! October is just 1.5 months away and the people are waiting with bated breath to visit ur 3S/4S centers & get a feel of new P1 also to see & feel Boyue.
I just saw boyue at car wash somewhere in Kulim today, its quite nice when saw it, some kind of affordable luxury to feel with. Might the launching time come near soon.
Geely> proton> all
Is this Rashid Musa the one that looked down on Asian car brands and position Proton against Continental brands? Proton only sees European as competitor konon.
Now makan ludah sendiri.
I agree with Geely partnering Proton, the potential of Proton growing is high.
But to tembak that by 2020, sales of Proton would be 200,000 cars, that is wrong. Sales now are 50,000. It would be impossible to jump from 50,000 to 200,000 in 1 year 3 months time.
Proton should apologise to investors for giving such inaccurate figures.
P1 main investor is Geely. So if Geely tells Geely, that Geely can achieve that figure, then why shud Geely apologise to Geely?
If Tun bulldoze his way to launch PROTIGA, it will further cannabalise Protong sales volume.
At 55000 to 60ooo units annual sales,P1 may plunge to 30 to 40000 units by 2020 plus.
The pie is definitely getting smaller will so many players in a very crowded limited market.
It will be hard to dislodge perodua as market leader.
So hard times are ahead for P1…when Protiga arrives.
Wait until UT-un’s Preotiga comes out with SUV that can hold a candle to Boyue’s fantastic featuresets laa, only then we can talk Preotiga cannibalising sales from Proton. Right now talk is cheap and yours is worthless.
john may.. that 200k target was given by the previous management put in place by DRB. that was a long time ago by now. under geely, i dont think they have given any targets. so stop harping on old outdated news.
Yes now can sell 1 million cars every year.
Proton should be in recycling business ..they love to recycle news over and over
From your logic, you suggest PT in recycling news
Soon Once Proton Boyue launch, huge people will buy new 2018 Proton Boyue rather than buying 2018 Honda CRV as 2018 Honda CR-V interior design looks very outdated compared to 2018 Proton Boyue interior design looks very modern and fashionable
Proton, Toyota, Perodua > all