Bugatti SUV won’t do justice to the brand or its history

Bugatti SUV won’t do justice to the brand or its history

While a few high-end carmakers have succumbed to the pressure of building an SUV, Bugatti is adamant that it has no plans to do so. This was revealed by Bugatti president Stephan Winkelmann in an article posted on the company’s site, whereby he stated that an SUV would not do justice to the brand or its history.

The rest of the article focused on the company’s history, given that Bugatti will celebrate its 110th anniversary this year. Winkelmann also touched upon vehicle production, with Bugatti making a total of 76 cars in 2018. He added the production of the Chiron, which is limited to 500 cars, is allocated until the end of 2021.

However, while an SUV isn’t in Bugatti’s future plans, Winkelmann has a few surprises planned for the company’s birthday, including a grand tour of places where Ettore Bugatti was active and the presentation of further models.

That last bit could point towards a four-door model that has been rumoured for almost ten years now, ever since Bugatti rolled out the 16C Galibier Concept. However, such a model remains a rumour for now, as the company has given no indication that it will make such a car.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • Veyron Owner on Jan 25, 2019 at 11:41 am

    Rolls Royce and Lambo alredi SUV. Bugatti ?

    Like or Dislike: Thumb up 3 Thumb down 0
  • Mike Chan on Jan 25, 2019 at 2:57 pm

    World knows Bugatti is a loss making brand. The made -ve millions during Veyron era, and barely break even with Chiron now (which priced even higher than Veyron). They would need to borrow more money from VW to do a SUV, which is impossible to get approved now that VW still yet to settle the lawsuits due to Dieselgate (not only from US but also in Germany). My bet they will announce it after Chiron successor.

    Like or Dislike: Thumb up 5 Thumb down 1
 

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