Proton has released the first photos of the new Persona facelift, which is set to make its launch debut this year together with the updated Iriz, the latter already revealed at the start of February.
The exterior refresh is rather significant one, and it follows a design theme that is shared with its hatchback and SUV siblings. Up front, you’ll find a new grille garnish that is styled according to the ‘ethereal bow’ that first made its debut on the X70 SUV. Similarly, the company’s infinite weave pattern is used on the grille, although it is more pronounced on the B-segment sedan than the Iriz.
Just below the base of the ‘ethereal bow’ is a small inlet, which forms part of the new bumper for the Persona. The previous black bar in the lower apron holding the number plate is also gone, with the space now being occupied by a smaller trapezoidal-shaped intake. This is flanked by slim LED DRLs that are placed within faux intakes that carry a honeycomb mesh.
At the rear, the Persona sports the Proton script on a boot lid trim piece instead of a traditional crest, which is something we’ve already seen with the X70 and Iriz. The lower section of the rear bumper is also new, and features faux outlets with a honeycomb mesh to mimic the front. Other changes on the exterior include a fresh design for the 15-inch wheels and a shark fin antenna.
The interior mirrors the updates on the Iriz, including revamped analogue gauges and a full-colour multi-info display within the instrument binnacle. There’s also a touchscreen infotainment system, developed by Proton and Chinese company eCarX – the same one that built the Geely Smart Ecosystem (GKUI) unit on the X70.
The system offers a selection of connectivity options as well as voice command functions. There’s also a gear knob reminiscent of the one in the X70, as well as a bold and funky pattern for the seats.
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AI-generated Summary ✨
Comments on the Proton Persona facelift are mixed but mostly positive regarding its design updates and features, with many praising its new front look, especially the grille and overall mature appearance. Some mention the improvements like the GKUI head unit and updated details such as new rims and instrument layout. There are criticisms about the rear design, with some calling it unattractive or comparing it unfavorably to older models, and concerns about the rear light design. Several comments highlight Proton’s transition to more Chinese influences in design, with some noting that the front is a significant improvement over previous models, while others dislike the new styling elements. There’s also discussion of Proton’s reliance on Geely powertrains, engine choices, and branding, with some skeptics focusing on quality concerns and positioning of Proton in the competitive market.