It’s an interesting time for Proton, as the national carmaker experiences its biggest change yet through its partnership with Geely. With the X70 SUV grabbing the headlines and with many more Geely-based models coming soon, the company is at a crossroads as it still needs to sell its indigenously-designed products.
We can start to see its strategy in updating the latter as it gears up for the launch of the facelifted Iriz and Persona, which are more closely aligned to the design seen on the X70. We had quite a few questions, and luckily Proton’s chief designer Azlan Othman was on hand to answer them and give us some clues regarding its future design direction.
Why do the Iriz and Persona continue to have significantly different front end designs? How much local input will the locally-assembled X70 have? And how much of a role will Proton Design have in the greater Geely group? Watch the interview above to find out the answers.
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AI-generated Summary ✨
Comments about the blog post focus on Proton's car designs, with many criticizing the overall aesthetic and calling for new, more creative designers like Peter Schreyer. Some praise Azlan Othman’s collaboration with Geely and his effort, while others feel Proton's design quality remains poor. There's discussion about Malaysian automotive talent, comparisons to successful global brands like Mazda, Škoda, and Seat, and frustration over perceived poor design choices in Proton and other regional cars. Several comments express hope for improved designs, praise Proton’s partnership with Geely, and some believe that the current design direction is influenced heavily by Geely's global strategies. Overall, sentiments are mixed, leaning towards disappointment with Proton’s recent car aesthetics but some optimism about future developments.