There’s a new lubricants player in town and it’s Dynamo Lubricants. The brand was officially launched in Malaysia yesterday, hosted by executive director Prakash Dhamala and attended by its current and prospective strategic partners from Australia, the Philippines, Nepal, Myanmar, Cambodia and Vietnam.
Dynamo Lubricants is billed as a producer and supplier of high quality oils and lubricants for automotive and industrial use. The company says that its products are proudly made in Malaysia and formulated with the latest in German and American additives, and that its mission is to exceed both the present and future expectations of its consumers and the industry.
The company’s aim is to penetrate South East Asia and South Asian markets, capitalising on the rising demand for automotive and industrial oils in the emerging economies. Dynamo says that it started off as a family-owned business in 1950 and the current people behind the brand are experienced energy trading professionals.
“We believe that Malaysia represents the ideal hub towards expansion and accomplishing Dynamo Lubricants’ mission throughout Asia. Our official launch represents a significant milestone for Dynamo Lubricants and will allow us to expand our footprint through strategic partnerships across South East Asia. Our high quality and exceptional value oils and lubricants are proudly manufactured in Malaysia, and we are looking forward towards earning greater market share across Malaysia’s automotive and industrial sectors,” said Dhamala.
For the automotive sector, Dynamo Lubricants sells engine oil, transmission oil and performance grease. For industrial applications, the company has engine oil, gear oil, hydraulic oil, transmission oils, specialty lubricants and industrial grease. The brand’s symbol is a rhino and its products are branded as Dyna.
For every litre of oil and lubricant sold, Dynamo Lubricants will allocate one US cent to help selected orphanages and needy schools across South East Asia and South Asia. The group says that it is focused on giving back to communities in Myanmar, Nepal, Vietnam, the Philippines and Malaysia.
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First thing that comes to my mind is the Dynamo laundry detergent…are they in anyway related? Hahaha.. with the detergent’s strong branding in malaysia, this lube does not present itself as a premium lube brand to me at least!
Wow, from clothes washing detergent to engine lubricants is quite amazing XD
Lubricant refining/manufacturing and blending requires a lot of Research & Development. Big O&G companies like Chevron, Shell, Exxon-Mobil all have many years of experience and I’m not sure if Dynamo have the same experience and capabilities although they have on-board some ex-O&G guys. If your engine seizes due to lubricant failure, I’m wondering if this new startup can provide the warranty. After all vehicle OEs spend millions of hours testing specific lubricants and they know what works best with their products. It’s not that I’m not supporting new disruptive companies but ask yourself if the risk is worth taking. At the end of the day, consumers should ask how much of a price difference in their new lubricant vs established brands are you willing to sacrifice for your car you travel everyday….
Fully agree with your comments. At the same time, I now wonder about companies or individual blending their own vaping fluid. We don’t know the chemicals, nicotine, flavouring they use as it is not lab-tested in most cases. Compare this to tobacco companies that also spend millions on R&D but still can come out with “safer” products. I don’t advocate smoking cigarettes but people should think if vaping is the safer alternatives. Recently, USA have experienced a spike in cases of deaths due to lung failure of vapers. A little side-tracked off the automotive topic but shows you the value of R&D.
I just buy and stick to the brand that worked for my engine all these while.
Use Dynamo brand, if you are feeling “adventurous” about it.
Good oil in india
What about another local brand Dynolube? anyone used and feedback?
Bunch of cheaters! Look at their website, office address, and their faces! Before that, check out “Italdesign Giugiaro”, about who owns the design! Charity, my bum…