Bermaz to secure Kia distributorship, possibly by April

Bermaz to secure Kia distributorship, possibly by April

In November last year, Naza Group confirmed it was letting go of two automotive brands, namely Kia and Peugeot. The Peugeot business was sold in December, when Berjaya Auto Alliance (BAASB) – a joint venture between Berjaya Corporation and Bermaz Auto (BAuto) – took over the distribution rights of the French brand.

While movement surrounding Kia has been silent, this looks set to change soon. According to an investor report prepared by AmInvestment Bank, BAuto is expected to secure Kia manufacturing, assembly and distribution rights soon, possibly by next month.

It could be later than that, but the deal, when it eventually happens, would conclude a transaction that has been on the cards for a good while now. Since last year, BAuto has been the name bandied to take over Kia, and it was previously reported that the company has been keenly eyeing the Kia franchise, looking to secure the operations lock, stock and barrel. It was even said that it would come into the fold before Peugeot, so that it is coming is pretty much a given, bar the shouting.

Despite the suggestion made by the investor report, it remains unknown if the Kia will go to BAuto directly or follow the BAASB route taken for Peugeot, with representation for the brand coming under the JV. By all reckoning, the latter looks likely to be the adopted path for Kia.

Beyond the current Peugeot-based tie-up, Bermaz is not directly affiliated with Berjaya, which previously held the local Mazda franchise under Berjaya Auto. In 2016, the entity became Bermaz Auto following a management buyout. In any case, the answers look to be coming, soon.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.



  • powerbank on Mar 12, 2021 at 5:06 pm

    Seeing the apparent decline of Hyundai & Mazda brands in msia since managed by Berjaya…. not sure this a smart move. all the best though

    Like or Dislike: Thumb up 5 Thumb down 27
    • Haidi on Mar 12, 2021 at 10:42 pm

      Mazda decline in Malaysia? Really? I see more Mazda car on the road than ever. My misconception?

      Like or Dislike: Thumb up 16 Thumb down 3
    • suomynona on Mar 13, 2021 at 12:48 am

      Is Hyundai not under Sime Darby?

      Like or Dislike: Thumb up 7 Thumb down 0
      • Sam Loo on Mar 15, 2021 at 12:46 pm

        It used to be half and half.. some models distributed by Berjaya Hyundai and some by Sime Darby. Perhaps during that era you were still in school.

        Like or Dislike: Thumb up 1 Thumb down 0
    • oo no on Mar 13, 2021 at 2:19 pm

      shoot without checking facts

      Like or Dislike: Thumb up 3 Thumb down 0
  • suomynona on Mar 12, 2021 at 5:40 pm

    Ahh, what a pleasant surprise ^^

    Like or Dislike: Thumb up 1 Thumb down 0
    • YB Albert on Mar 12, 2021 at 9:03 pm

      You excellency,
      It is never,never,never a surprise to many forum contributors.
      The Naza bradders have been busy with Exotic cars (giant APs) and real estate.
      They have,for the last 5 years, lost focus.
      Just get a huge showroom to bring in exotic cars,with huge profits.Why take panadol daily to manage the peugeot and Kia distributorship?
      If you are uptodate,MAA stats have shown their sales figures have plummeted badly.
      Anyway,lets give the new distributor a benefit of the doubt.Success with Mazda is no guarantee,the Kia distributorship will end well.

      Like or Dislike: Thumb up 10 Thumb down 0
      • suomynona on Mar 13, 2021 at 3:55 pm

        They I think just need to bring in new updated models (not just for Asean regions but some models built in the USA for a start) & price competitively.

        Just match what Sime Darby is doing with Hyundai now, there’ll be some takers as we’ve seen

        Like or Dislike: Thumb up 0 Thumb down 1
  • Kiafans on Mar 12, 2021 at 10:40 pm

    Yes, please improve the service and bring in the Kia Sorento 2021 1.6 hybrid engine.

    Like or Dislike: Thumb up 5 Thumb down 0
  • Jinggo on Mar 13, 2021 at 9:15 am

    this is really bad news. the begining of dooms day for both brand.. pitty them. thanks no thanks..

    Like or Dislike: Thumb up 4 Thumb down 4
  • I hope Bermaz do not get confused with the new KIA logo and called another company (KN) instead. They might end up getting themselves into the container haulage industry altogether.

    Like or Dislike: Thumb up 5 Thumb down 0

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