It’s official. The Audi brand has a new official distributor for Malaysia and it is PHS Automotive Malaysia (PHSAM). PHS stands for Porsche Holding Salzburg, which is part of the Volkswagen Group and one of the largest and most successful automotive distributors in Europe. Sounds familiar? Yes, it’s the same team behind Volkswagen Passenger Cars Malaysia (VPCM).
PHSAM is wholly owned by PHS, and will be representing the wholesale, marketing and aftersales for the Audi brand in the country. Leading the PHSAM team are its two MDs, Erik Winter and Kurt Leitner. Both are also MDs at sister company VPCM.
“The premium automotive landscape is extremely competitive, and we have plenty to do and multiple challenges to overcome, but we are fully committed to the growth of the Audi brand. Audi is one of the world’s leading premium brands and has a loyal local following that spans generations, so there is untapped potential in the Malaysian market,” Winter said.
“Our focus will be on strengthening the SUV, S line and quattro range, with electrification playing a major role in the company’s future planned roadmap. With the strength of our team’s experience and backed by PHS’ global expertise, we are confident of sustainable growth for the Audi brand,” he added.
Management processes are already in place, with other priorities being expanding aftersales services and strengthening the existing dealer network to achieve profitable growth. “Customer satisfaction is top of the list for us, and we recognise the importance of a strong working relationship with our dealer partners to grow and reach our targets and enhance the ownership experience for our customers,” Leitner said.
Audi cars purchased from July 1 will be offered with three years of free maintenance, five years of unlimited mileage warranty and five years of roadside assistance. There are currently Audi Centres located in Juru and Glenmarie, and an authorised service centre in Ipoh. The Audi Centre in Setia Alam will resume operations on August 1.
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audi e-trons please!!!
same VPCM gang. Means the con customer and wait for parts long long culture to be carried ouver. VPCM tactic = give free warranty. Then any things that break they will tell you it is not covered under warratny. Wear and tear
100% or 51% holdings company ?
About time………..
Good.
Cut off the middle man. Offer better prices and quality after sales services.
After so long Audi has reestablish an official presence here again. It was obvious the dealership managment from SG werent going to work out as they dont know the taste of malaysians carbuyers.
It’s not original Audi. It is PHS, one of Audi’s dealer.
Currently there is only 1 Audi service center in klang valley, and that’s in glenmarie. And the staff there are useless!! I really hope Audi bucks up or else it will be the end of Audi in Malaysia as we know it!
Just sell-off your car then. End of headache and the end of your rants here.
Turning all their existing outlets to dual brand setups would be the quickest, financially sound and best thing to do.
They already have all the people and expertise in place so its a no brainer.
I was unfortunate to buy an Audi many years ago and had to endure the bad after sales service of the Glenmarie branch. After about 3 years, I gave up, and sold it at a big loss….Never ever again.
Lesson well-learnt.
Oooo maybe now Audi has a future in Malaysia now that it’s not being handled from Singapore.
Same with VW, ok, can know the service level without need to try.
Finally, and hopefully this will bring back the Audi glory days in Malaysia , the current distributor really lost in space , car were launch 1-2 later when it’s due for facelift, no plan and not taking opportunity for electric mobility, very bad service & support, never get back to customer and more… product expansion offer is limited, a lot more if we were to write here
Were there glory days to begin with? Is yes, when?
What’s wrong with you jonb? What’s your problem with Audi?
They should bring in the rs3 sportback
no difference, brand is good as gone here
I think with the right CEO at the helm, give Audi 5 years. Bring in the right models, internal combustion engines and eVs. Next 5 focus on locally assembling some high selling models, sub RM200, 000, implement PCP financing schemes, smart partnerships, B2B sales and attractive B2C marketing. It can be done.
Honestly, i felt like being. scammed and cheated by audi malaysia when they made announcement that they have ceased the only branch in skudai johor in June 2021 , a month after i bought 2019 pre-owned car Q5… ther is no mitigation plan to appoint any temporary authorised panel workshop but expecting customer from JB to drive up to Glenmarie for services… what the hell…. we had to spend additional cost such as tolls, accomodation, fuel just to go there for normal damn service…. to make it short, i gave up and just sold my car few weeks back … no more audi next time…
Good change. the whole Audi team in Malaysia is useless. Horrible customer service. No common sense at all.
EuroMobil’s after-Sales performance has been shameful. Zero focus on the Customer, acceptance of miserably low standards and staff who are inadequately trained to handle a so-called Premier Marque. EuroMobil has irreperably damaged Audi’s reputation in Malaysia. If this news means the end of EuroMobil then it is good news. But PHSAM will need to ditch the “culture” that EuroMobil adopted…. in totality. Anyone who has been to the GlenMarie Showroom in June will have seen just two Cars – it resembled a morgue rather than a Sales centre for a so-called top German Brand.#
I hear good things about the Japanese owned Audi Outlet in Setia Alam – not clear to me if that will migrate to new ownership. I was thinking of trying it for my next service. But I made a huge error in buying an Audi in Malaysia in the first place. My mistake.
Combine Audi and VW centres and teams. VW has over the years improved and they’re definitely more experienced (due to being scolded more often in the past) and some dealers have really bucked up a lot on their service. You can split the showrooms in half / build another one next to it.
Allow full customisation options just like in EU. Buyers of Audi chose the brand for a reason, they didn’t go for BMW / Benz because of Audi’s unparalleled build quality, silk smooth transmission and magical suspension. People who chose Audi has already gone past the pricing factor of CBU vs CKD. Don’t try to please those who ask why your CKD rivals are cheaper. Try to give your customers what they need.