Hankook Ventus Prime 4 tyre launched in Malaysia

Hankook Ventus Prime 4 tyre launched in Malaysia

Alongside the recent launch of the iON evo EV-specific tyres, Hankook Tire Malaysia also introduced the Ventus Prime 4 for internal combustion engine (ICE) vehicles.

An extension of the Ventus performance line of tyres (like Potenza for Bridgestone and Pilot Sport for Michelin), the Prime 4 is described as an optimised blend of performance, safety, comfort and durability. In terms out outright ‘sportiness’ the Prime 4 sits below Hankook’s top UHP tyre, the Ventus S1 evo 3. Below it in Hankook’s local road tyre range is the Kinergy eco tyre.

Hankook says that the tread compound of Ventus Prime 4 uses a new and ‘highly enriched quality’ of silica content which is vulcanised at low temperatures for twice the duration compared to regular tyres. This enables increased blending between molecules, bringing greater tread block rigidity and lower rolling resistance with less wear.

In addition, the tread pattern and contour of Ventus Prime 4 have been optimised to achieve a precise level of contact area, it’s claimed. The dual structure of the carcass fibre stiffener used for the development of Ventus Prime 4 assures greater resistance. In addition, it’s equipped with a jointless full-cover reinforcement belt for ideal tread strength and also utilises high-strength belts to absorb bigger external shocks.

For noise reduction, Hankook employs a so-called low noise groove wall knurling. Groove resonance and pattern noise are dispersed by applying a wedge-shaped structure that applies the anechoic wall principle. Also, by increasing the total number of pitches (80, 10 more than Ventus Prime 3), the impact of the road surface is minimised, which leads to a more comfortable ride.

Overall, when compared to its predecessor – which by the way was a factory-fitted tyre for various Volkswagen Group models in Europe – the Ventus Prime 4 boasts around 20% improved longevity while achieving even better handling, comfort and rolling resistance, said Oh Hyun Nam, Hankook Tire Malaysia’s MD.

“With the Ventus Prime 4 for ICE vehicles, our goal is to continue offering customers the award-winning Ventus Prime tyre series with bolder improvements, specifically on the wear properties. This was available without compromising on other criteria and has led us to the success of the series,” he added.

Along with improved wear and low noise, wet braking completes the three selling points that Hankook is focusing on for the Ventus Prime 4. It is now available at Hankook dealers in sizes ranging from 15 to 19 inches, including for SUVs.

Hankook Ventus 4 Prime Pricelist:

To learn more about the iON evo EV-specific tyres, click here.

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • Dah Menang Semua on Sep 25, 2023 at 1:23 pm

    The thread similar to the
    Once great discontinued
    Hankook S1 Noble2 tires

    Like or Dislike: Thumb up 7 Thumb down 3
  • Kony Chee Wah on Sep 25, 2023 at 2:18 pm

    Why now days must have some bimbo with ads exploitation. Car show also same too much distraction some all look malnutrition and skinny and most are ugly.

    Like or Dislike: Thumb up 25 Thumb down 22
    • Marketing brother. If they put sado people beside it, will not attract buyer.

      Like or Dislike: Thumb up 3 Thumb down 5
    • Sohai on Sep 26, 2023 at 1:30 pm

      Why now adays?
      Since the beginning of time is like that.
      Last time cocacola ads also bimbo holding the bottle.

      Like or Dislike: Thumb up 5 Thumb down 3
    • baek hire bini kau, mak kau & ank kau on Sep 28, 2023 at 3:00 pm

      letak pasu bunga, komplain
      letak badak air, komplain no budget
      pandai sgt komen tp xda solusi

      Like or Dislike: Thumb up 0 Thumb down 0
    • Amoi mah on Sep 30, 2023 at 7:04 pm

      What do u expect from msia amoi? If taiwan amoi, sure u no komplen

      Like or Dislike: Thumb up 0 Thumb down 0
  • Antony on Sep 25, 2023 at 5:21 pm

    Korea NO.1 Tyre I used this tyre since from 2000

    Like or Dislike: Thumb up 5 Thumb down 4
  • James on Sep 25, 2023 at 5:33 pm

    Last week i went HM shop in PJ to change my car tyres wonderful service and reasonable price TQ Hankook!!

    Like or Dislike: Thumb up 3 Thumb down 4
  • Contimental on Sep 25, 2023 at 9:42 pm

    I set the picture as my desktop wallpaper becoz of the left hand side model.

    Like or Dislike: Thumb up 2 Thumb down 5
    • Yalah on Sep 26, 2023 at 1:32 pm

      Do pay some attention to the tyre that she is trying very hard to promote bro. So her work is not wasted.

      Like or Dislike: Thumb up 0 Thumb down 0
 

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