2024 Toyota Land Cruiser Prado – first 1,000 units for Germany sold out in just 30 minutes of order taking

2024 Toyota Land Cruiser Prado – first 1,000 units for Germany sold out in just 30 minutes of order taking

The all-new Toyota Land Cruiser Prado (250 Series) is off to roaring start in Europe, as it took just 30 minutes for the initial allocation of 1,000 units to be snapped up in Germany. Reservations for the 250 Series opened at 8am on December 21 this year, with deliveries set to commence in the third quarter of 2024.

In Germany, the Land Cruiser Prado is offered in three trim levels (Executive, Tec and First Edition), all powered by a 1GD-FTV 2.8 litre inline-four turbodiesel that is rated at 204 PS (201 hp or 150 kW) and 500 Nm. The mill is paired with an eight-speed automatic transmission and four-wheel drive, with a 48-volt mild hybrid version set to be introduced in 2025.

From the Executive trim onwards, standard features include a 12.3-inch digital instrument cluster, a 12.3-inch touchscreen infotainment system, a 10-speaker sound system, heated front seats and the Toyota Safety Sense suite.

The higher-spec Tec and First Edition get even more equipment, including Toyota’s new decoupling front stabiliser bar (Stabiliser Disconnect Mechanism or SDM), 20-inch alloy wheels, a digital rear-view mirror, a JBL 14-speaker sound system and a head-up display.

Other available powertrains for the 250 Series outside of Germany include a T24A-FTS 2.4 litre turbocharged inline four-cylinder hybrid petrol making 281 PS (278 hp or 207 kW) and 430 Nm that will be offered in the Middle East, Eastern Europe and selected markets.

There’s also a hybridised version of the T24A-FTS with 330 PS (326 hp or 243 kW) and 630 Nm of torque for North America and China, along with a 2TR-FE 2.7 litre inline four-cylinder petrol for Western Europe and other selected markets.

Given how quickly German customers have placed an order for the 250 Series, it won’t be surprising if the latest Land Cruiser Prado becomes as popular as its sibling, the 300 Series Land Cruiser, which last we reported, had a four-year waiting list.

GALLERY: 2024 Toyota Land Cruiser Prado

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • UMW/Sime Darby need to bring these cars here. If not the full fat LC300, LC250 or 70 will do too.

    Like or Dislike: Thumb up 6 Thumb down 0
  • dumas on Dec 26, 2023 at 3:09 pm

    PT, it’s not called a Prado anymore. In fact, it is only known as the Land Cruiser 250.
    Just like the Nissan GTR, it is not an R35. Just GTR. As a motor journalist, i think u should know better.
    The main reason is simple, it’s not a Prado. it’s just a new medium size SUV that shared most of 150’s underpinning.

    Like or Dislike: Thumb up 10 Thumb down 7
  • taweel on Dec 26, 2023 at 3:51 pm

    Even Germans know the real good stuff. Toyota

    Like or Dislike: Thumb up 9 Thumb down 3
  • alldisc on Dec 26, 2023 at 3:54 pm

    Like Corolla (no more Altis), Toyota is dropping the model name Prado (in some markets also called Colorado). Its just Land Cruiser.

    Like or Dislike: Thumb up 8 Thumb down 7
    • Thom. on Dec 30, 2023 at 5:42 pm

      I know you got your point.. But look at the badge at rear, It’s a big PRADO on! So if you own it, will you take it down? Pls go through first before comment..

      Like or Dislike: Thumb up 2 Thumb down 0
    • Thom. on Dec 30, 2023 at 5:44 pm

      I know you got your point.. But look at the badge on rear, It’s a big PRADO! So when you own it, will you take it down? Pls go through first before comment..

      Like or Dislike: Thumb up 2 Thumb down 0
    • Thom. on Dec 30, 2023 at 5:48 pm

      I know you got your point.. But look at the badge on the rear, It’s a big PRADO! So when you own it, will you take it down? Pls go through first before comment..

      Like or Dislike: Thumb up 2 Thumb down 0
  • Ramee on Dec 26, 2023 at 8:15 pm

    there is not enough Beast in the market,
    this is an absolute feast of TNGA strengthened with Ladder Frame one.

    Like or Dislike: Thumb up 3 Thumb down 0
  • Sohai on Dec 27, 2023 at 9:41 am

    Toyota can just sell the Landcruisers and still beat Tesla

    Like or Dislike: Thumb up 8 Thumb down 0
  • This is TRUE SUV, not some built-on-jacked-up-sedan-platform-front-wheel-drive-only bullshit

    Like or Dislike: Thumb up 7 Thumb down 0
  • anonymous on Dec 28, 2023 at 9:18 am

    let’s hope sime darby brings this into malaysia.

    Like or Dislike: Thumb up 2 Thumb down 0
  • Philip on Dec 29, 2023 at 2:23 pm

    Toyota for Life

    Like or Dislike: Thumb up 3 Thumb down 0
 

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