We’ve seen this one coming – Bermaz Auto Alliance (BAA) has announced it has ceased operations effective today, three months after it handed the distributorship of Peugeot back to the French brand’s parent company Stellantis. This marks the end of a process that started when BAA took over the reins from past custodian Naza more than three years ago.
The closure effectively ends Peugeot’s sales and after-sales activities in Malaysia, which will be transferred to the local sales company Stellantis Malaysia. In its statement issued today, BAA said it is grateful for the support and confidence expressed by its customers.
It also stated that it has agreed to transfer its contractual Free Service Maintenance (FSM) programme to Stellantis in totality. As such, all future FSM services will be handled by the sales network appointed by Stellantis. The latter has set up a call centre that will begin operations tomorrow, March 1, 2024. Customers can call the toll-free number 1800-18-STLA (7852) or email [email protected] for any concerns or more information.
Bermaz Auto Alliance can trace its origins back to December 2020 – when it was called Berjaya Auto Alliance – as a joint venture between Berjaya (which held a 51% stake) and Bermaz to manage the Peugeot franchise in Malaysia. In June 2021, Berjaya announced it was pulling out of the venture, selling its stake back to Bermaz and other shareholders.
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This brand is being kicked around like a football. Its buyers are getting a raw deal.
Peugeot improved leaps n bounds since that incompetent CEO Carlos ghosn fired for gud
You have a frog brain? Go messed up misinformation with Renault Nissan Mitsubishi Alliance.
It’s not a real comment a trolls only, or he couldn’t differentiate between Renault and Peugeot..
Haha. This guy really tok kok..
Hope it doesn’t affect my tow truck operation. Peugeot and Bermaz have been great contributors to my profitability so far.
What a great news! Now Mazda and Kia should get away from this cunt of a company
Poor owner…no diff with prev dealer Naza
Hopefully Stellantis can bring Peugeot Malaysia to a greater height!
So many potential missed.
208 & e-208 pls.
With poor image on reliability and resale value, Peugoet should approach the way hyundai and kia did 20 years ago. That is to sell camry size cars at corolla price.
Besides, doing CKD would really help bringing down costs and pass the savings to consumers. Use the kulim facility as advantage to AFTA minimal tax by assembling as many units possible and also as many models and export to as many as asean countries including LHD vietnam and the phillphines. In fact, do look as far as australia and new zealand as well as export destination.