Proton S70 meets 2k units monthly sales target in Q1 2024, production ramped up to meet higher demand

Proton S70 meets 2k units monthly sales target in Q1 2024, production ramped up to meet higher demand

Proton sold a total of 39,150 units in the first quarter of 2024, including domestic and export shipments. Based on Malaysia’s estimated total industry volume (TIV) of 202,492 units for the first three months of the year, Proton’s market share is estimated at 19.3%, which is a 5.1% growth and good for second place overall behind Perodua.

In this period, Proton shifted 5,828 units of the new S70, including 2,072 units in March. “While production volume is still catching up to demand as close attention is being paid to product quality, the C-segment sedan class leader is now the second best selling model in the Proton range,” the company said in a statement.

“Production is not slow, but what we’re maintaining is ensuring the quality, because this is a new model for us, and we have to ensure parts quality maturity, as well as our process – assembly maturity. The stock is being produced, but we’re checking thoroughly to ensure that we don’t face the similar problems as when we were so eager to deliver the car to the market,” Proton deputy CEO Roslan Abdullah said earlier this year.

Proton S70 meets 2k units monthly sales target in Q1 2024, production ramped up to meet higher demand

“We had a good lesson learned in the past and we won’t make the same mistake, but we’re increasing deliveries starting this month,” he added, without naming the previous model.

Proton’s claim of the S70 being the best-selling C-segment sedan in Malaysia isn’t a surprise, as the plan was to offer a ‘C-segment sedan’ (’70’ name instead of ’50’ to align it with the X70) at the price of B-segment incumbents Honda City and Toyota Vios.

The segment of the S70 has been a subject of debate. It’s based on the Geely Emgrand, which sits on the X50’s BMA platform, and the car has a 1.5 litre NA engine/CVT combo elsewhere – 1.5L CVT is of course the ASEAN B-segment default set by the Vios and City. The pricing of the S70 is also squarely within the City-Vios space, and the two class stalwarts were chosen as rivals in the media preview.

However, Proton has plonked in a 1.5-litre turbo engine and dual-clutch gearbox in place of the 1.5L NA CVT that powers the Emgrand in China and the Philippines. Think 1.5T, think Civic, but Honda’s C-segment flag-bearer has one-cylinder, 32 PS and 14 Nm more than the S70’s 150 PS/226 Nm 1.5L port-injected three-cylinder engine that also powers the X50 Standard to Premium (the X50 Flagship and X70 MC get a 177 PS/255 Nm 1.5L TGDi unit).

As for dimensions, the Civic is 76 mm longer than the S70, and the Honda’s 2,735 mm wheelbase is a whopping 108 mm longer. In fact, going by the numbers, the S70 is actually closer to the City than the Civic in size. And all of the Civic, Toyota Corolla and Mazda 3 are also lower slung than the S70, giving them sportier proportions that are more inline with the C-segment. We’ll leave it up to you to place the S70, as it’s a bit of a mishmash.

Check out our comprehensive review of the Proton S70 in the video above.

GALLERY: Proton S70 1.5T Flagship X

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.



  • Ram done on Apr 04, 2024 at 2:33 pm

    Agreed. Truly C-segment ala pre-pandemic era.

    Like or Dislike: Thumb up 4 Thumb down 0
  • @NotBruceWayne on Apr 04, 2024 at 2:34 pm

    X50 facelift/new model mana?
    or should your potential buyers opt for GAC GS3/Omada 5?

    Like or Dislike: Thumb up 3 Thumb down 1
  • Bob Mal on Apr 04, 2024 at 4:20 pm

    Now you know why the vendors / suppliers are making noises because after 5 years of making decent quality products now they are back to their natural habit of maximizing profit by changing to sub-par quality and charge at same or higher prices just like what they have been doing for the past 30 years (give and take 5 years good quality when Proton first started and 5 years decent quality when Geely taken over).

    Like or Dislike: Thumb up 5 Thumb down 0
  • normal_user on Apr 04, 2024 at 8:19 pm

    The s70 front/rear shoulder & hip room is wider by a margin than that of Vios/City although it’s legroom is shorter. As a segment is typically measured by the interior width of a 4/5 seater (rather than length), it’s a C segment.

    The Mazda3 feels a bit more tighter inside, despite being plusher & having upmarket premium vibes.

    Like or Dislike: Thumb up 2 Thumb down 0
  • So who is laughing at this car now? LOL!

    Like or Dislike: Thumb up 4 Thumb down 1
  • Ali-X on Apr 05, 2024 at 11:02 am

    my friend baru took delivery of one last week after 5 years of honda civic – he absolutely LOVES it; much quieter, more comfortable and totally up to date tech …

    Like or Dislike: Thumb up 4 Thumb down 0
  • Ongtk on Apr 05, 2024 at 12:29 pm

    In the flesh, the S70 looked dated like a car that was launched several years ago. I guess the selling price is what sway buyers to the car.

    Like or Dislike: Thumb up 4 Thumb down 0
  • TempeKeras on Apr 05, 2024 at 9:14 pm

    Kete topu lembut

    Like or Dislike: Thumb up 0 Thumb down 0

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